Thanks to FutureLab for this post. This is an interesting test for anyone claiming to use simple and accessible language
"SMOG-ing” or SMOG (aka. simplified measure of gobbledygook) allows you to measure the readability of a text by translating it into a score. This score reflects the years of formal education a person needs before being able to understand what is written.
Using the SMOG calculator of The Literacy Trust in the UK, I tested the SMOG score for some of our brand's using paragraphs from their "About Us" pages (if they were truly customer centric, the language they used should be understandable by the average customer checking them out). Most people understand a readability level under 10.
ClearView scored 20.3 = post-graduate degree required to understand what they’re talking about (the highest literacy level)
Coon scored 11.66 = some high-school needed
Hahn Super Dry scored 13 = some college/tertiary education needed
You can find the site here:http://www.literacytrust.org.uk/campaign/SMOG.html
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