Remix of an iconic 80's sneakers

http://www.nike.com/jumpman23/becomemars/

To celebrate the relaunch of an iconic 80's sneakers. Nike has launched this awesome retro site that connects an old campaign from the past with a fresh mix of 2.0.

Many years ago Mars Blackmon and Michael Jordan changed the way that advertisers marketed sneakers to consumers.

Every brand is celebrating an anniversary...

As Melissa pointed out at the beginning of the week, it would seem that every brand in the US is celebrating it's anniversary... Have a look-see at these examples she picked out for us:

Maccas:ttp://profile.myspace.com/index.cfmfuseaction=user.viewprofile&friendID=386269716
Nike “Courage” article: http://adage.com/article?article_id=129723
Nike Courage website: http://www.nike.com/nikeos/p/nike/en_US/courage
Chupa Chups: http://www.chupachups.com/en/
Breast cancer awareness: http://comunicadores.info/2008/07/20/caixa-de-cd-duplo-para-prevencao-do-cancer-de-mama/
And one from Simon for Converse:http://www.brandrepublic.com/Discipline/Creative/54818/converse-paper-dolls-anomaly-new-york/

Nike McFly 2015 Project

Lets hope the hovercraft comes next...

Nike McFly Update
by: Nancy Baym
One of the most read posts I ever wrote was this one about sneaker fan efforts to get Nike to manufacture the McFly seen in Back to the Future II. They got their wish. Kind of:

…the guys that run the McFly 2015 Project, a grassroots movement that has been trying to drum up support for Nike to make this shoe aren’t satisfied.
“The Nike Hyperdunks might be inspired by the McFly 2015’s, but the Nike Hyperdunks are not the McFly 2015’s” said Michael Maloof, who with his brother Charles launched a Web site last year in order to push for the futuristic sneakers. “We strongly encourage each and everyone who wants the ‘real’ McFly 2015’s to sign up on the official McFly 2015 project Web site.”
Sure enough, they don’t really look THAT much like the McFlys and, perhaps most importantly, they are not automagically self-lacing.

Real:
Imitation:

But it does look like someone at Nike is listening to the fans. Original Post: www.onlinefandom.com/archives/nike-mcfly-update/

Thanks to FutureLab for this post: http://blog.futurelab.net/2008/07/nike_mcfly_update.html