UNIQLO LUCKY SWITCH from HN on Vimeo.
Showing posts with label blogs. Show all posts
Showing posts with label blogs. Show all posts
Friday, June 25, 2010
Thursday, March 18, 2010
Bloggers Create Social Network Via Snail Mail
New skool gets old skool... thanks psfk
March 17, 2010
March 17, 2010
Social networks present a paradox; we utilize them as a utility to keep in touch with everyone, and yet people spend hours everyday interacting on them. It’s clear from this that the commodity being played with is time. Moreover, we are accustomed to immediate and self-gratifying communication. In reaction though, many of us still lament older forms of human interactions. Because in a world where birthday wishes are symbolized by animated gifs and two second decisions about whether to post a comment on Facebook, the sincerity can sometimes feel a little lacking.
This is where the Package Project takes it starting point. The goal is to build a network of interactions by sending creative and colorful packages to other bloggers. They write:
The Package Project is an exchange aimed to connect bloggers around the world and to grow the blogging community even further. It is all about swopping pretty packages and handmade delights. The packaging only makes the exchange more fun so get creative…strings, manila tags and ribbons galore. Each package must be a joy to receive and each time you do receive one…pop out your camera and snap away. This way we all get to share in a bit of your excitement.
By participating, you get to learn about your blogging partner through their creativity as much as their contents. More importantly though, the sense of anticipation between each blogger builds a more meaningful interaction because of the time needed to create the project as well as send/receive. Time, here, is still a commodity, but is it possible to feel a little bit of sincerity reinstated when you know the other person has spent just as much time as you have thinking of them?
Wednesday, February 11, 2009
Presenting: 10 of the Smartest Big Brands in Social Media
Thanks MASHABLE for these great case studies:
As we battle a global recession, corporations are looking for new ways to sell their products and engage their consumers. Many have turned to the Internet, with Social Media in particular, to market their goods. Let’s take a look at 10 companies that have done a phenomenal job of taking advantage of social media platforms.
As we battle a global recession, corporations are looking for new ways to sell their products and engage their consumers. Many have turned to the Internet, with Social Media in particular, to market their goods. Let’s take a look at 10 companies that have done a phenomenal job of taking advantage of social media platforms.
1. Blendtec Blends it on YouTube
Who doesn’t know about the “Will It Blend” series on YouTube? Created by George Write, the marketing director of Blendtec, the campaign was low cost and instantly became a hit. In the video, Tom Dickson the CEO of Blendtec, attempts to blend objects in their blender. This simple idea led to a “five-fold increase in sales”.
Blendtec leveraged YouTube’s subscriber base and tried something fun and original. The campaign was a success and continues to entertain and sell.
Lesson: Social media marketing doesn’t always need to cost a lot of money. Creating funny, original video and leveraging an already large user base can be used to increase sales.
2. Burger King and the Sacrifice Facebook Application
Recently, Burger King has really been pushing the envelope with their marketing. They first started with whoppervirgins.com, then entered the social space with the “sacrifice ten friends” facebook application. The campaign quickly went viral and was adopted by over 20,000 users, sacrificing 200,000 friends for free whoppers.
Sadly, the application was shut down as quickly as it started by Facebook, citing privacy concerns. Regardless, the application was beautifully built and the idea was perfect. Burger King built in the ability to share it, the incentive to use it, and added just enough humor to make the campaign a hit.
Lesson: Successful and viral campaigns don’t just test out social media, they jump in it. Pushing the envelope can create the buzz that makes your campaign memorable.
3. Starbucks Asks for Your Advice
Social media isn’t only about using existing websites, but sometimes creating your own. To get a better handle on consumer feedback, Starbucks did just that with “My Starbucks Idea.”
The site allows users to submit suggestions to be voted on by Starbucks consumers, and the most popular suggestions are highlighted and reviewed. Starbucks then took it a step further and added an “Ideas in Action” blog that gives updates to users on the status of changes suggested.
By empowering their exceptionally web savvy consumer, Starbucks strengthens their campaign to add a personal touch to coffee.
Lesson: Thinking of ways to build your company are great, but directly asking your consumers what they want, is better. Acting on that information and doing it publicly is key to the success of this campaign.
Starbucks has also embraced Twitter, you can see their stream at @Starbucks.
4. Sun Microsystems and the CEO Blog
Want your blog to really make a splash? You could learn a lot from Sun Microsystem’s CEO blog. Jonathan Schwartz’s blog received about 400,000 hits a month (in 2006).
It’s not the number of hits that make his blog a social media success, but the openness on it. Positive and negative comments are allowed, and even the most inane are approved. Transparency from the highest position in a company trickles down and increases trust from consumers.
Lesson: Social media is a culture of transparency and honesty that must be embraced, leading by example is one of the best ways to introduce it to a company. Few things are better than a CEO that blogs or uses twitter.
Sun Microsystems also has a network of blogs, friends on Facebook, friends on Twitter, and their own Twitter account as well.
5. IBM With Lots of Blogs
When IBM decided they wanted to start using blogs, they didn’t just create one blog, they created an entire network. IBM created a way and allowed their employees to write about their experiences, what they’re working on, or any other topic of choice.
IBM capitalizes on the intelligence of their employees to give consumers insight into what happens behind the scenes. By giving the industry experts they’ve hired a voice, IBM is able to highlight the people behind their products. Users get to see how IBM operates, and are given a direct connection with IBM employees.
Lesson: Having a CEO that blogs is great, but increase the number of blogs and you increase the number of connections. Leveraging your employees to write about what they love conveys the corporate dedication to the industry.
You can also find IBM on Twitter giving updates on events from their calendar.
6. Zappos on Twitter
Obviously we had to talk about Twitter, this is a social media post after all. The most obvious of companies to make Twitter work is Zappos, an online retailer that has really led the way in corporate Twitter use.
The idea of micro-blogging and the sense of exceptional customer service is ingrained in the corporate culture. Most Zappos employees have an active account, and the Zappos site has a page that aggregates all the streams.
The reason why Zappos stands out on Twitter is because of their ability to bring the company to life. The Zappos CEO has lent his personality to the company brand, a personality that is friendly, helpful, funny, and trustworthy. They use Twitter to highlight interesting facts, and to talk to their consumers. Talking to Zappos is like talking to a friend that happens to sell shoes.
Lesson: Take a CEO that twitters, add in a great personality and you have a recipe for social success. Ingraining social media into the culture of a corporation means that every consumer interaction is personal.
Zappos also does a great job of using their blog and Facebook to engage their avid fanbase.
7. Comcast on Twitter too
I never expected to be writing good things about Comcast, but because of Frank Eliason things have changed. Frank is the man behind @comcastcares, a Twitter account setup to help Comcast users in need.
Comcast has found a way to offer exceptional customer service to their consumers, but the thing that really makes them stand out is how well they monitor discontent. Complain about Comcast and you can bet you’ll hear from @comcastcares to see if they can help.
Lesson: Being active on Twitter is great but tracking and seeing who’s mentioning you, is the next step. Social media allows for the possibility of great customer service, and with it, better brand loyalty.
8. Ford and Social Media PR
You’d think I’d talk about how Ford uses Twitter (they use it well), but the thing that makes them really shine is how they did a great job quelling a would-be public relations disaster online with the use of social media.
The basic story is that there was an internal gaffe where Ford’s legal department sent out cease and desist letters to forum owners using Ford trademarks. Obviously the story was twisted and changed, and in the end people were outraged.
What makes this a success story for social media is that Scott Monty (Ford’s community manager) was quick to find out what happened and let us know the true story. Not only that, but as things were being fixed and a compromise was ironed out, the public was informed every step of the way.
Although we don’t know if social media has shown a direct return on investment for Ford, the public relations fiasco it helped avert (think Motrin) should help make the case for more funding for social media.
Lesson: Social media can be used to inform consumers in real-time of how a corporation is reacting to events that affect the customer. Transparency in the process and access to constant information can help stop a negative story from going viral.
9. Graco Uses Pictures on Flickr
Social media is about sharing all types of content, including photos. Facilitating the sharing is easy, but gaining something from it requires a sound strategy. Graco did just that, by building a community around their product using Flickr.
Flickr isn’t the center of their campaign, but they promote it heavily with the Graco blog which also creates an incentive for others to submit pictures. The photographs help highlight the people behind Graco and the consumers using their products.
Graco takes their strategy one step further by introducing offline marketing in the form of community gatherings. The pictures from these meet-ups are posted to the Flickr page, further humanizing the community around the product.
Lesson: Social media doesn’t have to exist wholly online. Blending offline marketing with online efforts can build a community around a brand.
Graco has a blog and leverages Lindsay Lebresco (the corporate blogger for Graco) to be active on Twitter.
10. Dell Doing it Everywhere
Embracing social media is a huge undertaking, and involves a large investment. Dell didn’t shy away from these obstacles, instead they’ve gone above and beyond, truly cultivating a cross-platform community. They’ve created multiple Twitter handles, a network of blogs, and are very active on Facebook.
Dell is also one of the few companies to publicly state that they created a return on investment from Twitter. Apparently, Dell’s social media efforts help create “$1 million in revenue“.
Lesson: Social media isn’t all about ROI, but it is possible. Creating cross-platform strategies can lead to the most success, especially when your demographic is already Internet and technologically savvy.
Other Brands
We’ve explored 10 companies and picked out 10 lessons we can learn from them. As social media evolves, we’ll see how many of these are replaced by new innovations in marketing. Is there a company you think evolved the industry, that deserves to be on this list?
More brand resources from Mashable:
- 40 of the Best Brands on Twitter and the People Behind Them
- 35+ Examples of Corporate Social Media in Action
Thursday, December 18, 2008
top 10 consumer web apps
And thanks again ReadWriteWeb. My personal favourites have to be QIK, lastfm and Ning... probably Hulu if it would work outside the US.
It's a well-known fact that our readers are on the cutting - if not bleeding - edge of technology. But sometimes, it's important to take a step back and realize that the apps to which we've grown so incredibly accustomed are just barely beginning to register with the general public.
It's a well-known fact that our readers are on the cutting - if not bleeding - edge of technology. But sometimes, it's important to take a step back and realize that the apps to which we've grown so incredibly accustomed are just barely beginning to register with the general public.
With the Top 10 Consumer Web Apps of 2008, we've tried to select the apps that have burst onto the radar of the everyday user this year - or if not quite, then perhaps they will next year.
This was a year - after years of build up - in which two major events had worldwide impact on the Web. These events focused the world's attention, had more consumers creating more online content, and had more people online searching for information than ever before: the Beijing Olympics and the US Presidential elections. Many of these apps have those events to thank for their exposure and adoption.
This is the third in a series of top products of 2008:
Note: We attempted to order this list from most obvious to least obvious.
1. Twitter
Twitter was a constant fixture on ReadWriteWeb this year from its use as a source of news to its growing use as a customer service channel. But it wasn't without its hiccups. Midway through the year, Twitter - and its more and more frequent showings of the Fail Whale - was rapidly becoming persona non grata. In June 2008, Amazon's Jeff Bezos poured more cash into the service. And with the US elections, Twitter proved its mettle, becoming a critical forum for debate on the issues at hand.
2. Firefox
Firefox has continued to grow in popularity throughout 2008, but it was the download day for Firefox 3 that began to truly turn heads. Site crushing traffic to download a Web browser? Believe it. So much traffic, in fact, that it set a world record. That, and a number of other factors, had Firefox reaching a 20% market share in October of this year.
3. IntenseDebate
In 2008, distributed commenting was still a very young space with no clear leader. But when IntenseDebate appeared as the comment system on US President-elect Barack Obama's change.gov, it stepped into the public eye. Now, thousands of people are using the commenting system. This makes Automattic - the company that manages the development of WordPress - look pretty insightful for acquiring IntenseDebate this year.
4. Hulu
And with good reason. In 2008, Hulu shed its ugly duckling image and came into its own and was projected to earn a staggering $90 million in its first year. How? Again, the true turning point was the US elections. Consumers turned to Hulu as much for the political content, as for the satire - like Saturday Night Live and The Daily Show. Now, consumers are hooked and that affinity for the service is showing no sign of slowing.
5. Ning
As of October 2008, Ning was host to half of a million networks. And it will only continue to grow in the consumer space. Why? Much like Twitter, Ning has begun to attract celebrities who find the service a viable way of interacting with fans. Plus, with its integration of OpenSocial, Ning gains access to tech savvy consumers on a variety of social networks who already understand the dynamic.
6. Last.fm
We at RWW spend a great deal of time focused on Last.fm - from the most popular songs to mashups created using its data to visualizing Last.fm friends networks - because we spend so much time on Last.fm. One thing is for sure with its redesigned site, the growing presence on mobile platforms, innovative programs, and interesting features, Last.fm is sure to continue gaining more and more fans.
7. Meebo
In March 2008, we saw Meebo as having the opportunity to bring Web IM to the mainstream. Throughout the year, they continued to improve - including adding a revenue stream. And by October, Meebo had begun to roll out a partner program that will place its functionality on niche consumer sites throughout the Web. Even if consumers don't recognize Meebo yet, they will soon.
8. Mogulus
In June 2008, we reported that Mogulus - which launched in May 2007 - was already reporting 4.5 million uniques. By September, that number had grown nearly 30% to 5.8 million. Clearly, the numbers are on the upswing.
9. Qik
At the beginning of the year, we wondered if Qik might be one of the breakout apps at SXSW 2008 given the number of tech types participating in its early testing. By the middle of 2008, Qik had opened its beta to more participants. And since that point, they've focused on making the service available on both mass market phones and some smart phones. No doubt, the ability to shoot video with that phone in your pocket will be as compelling to consumers as taking photos - if not moreso.
10. Cooliris
We covered Cooliris - then called PicLens - in February 2008, finding it "a lot of fun to play with and makes searching and viewing images on the web very enjoyable." By June 2008, they had added Amazon items and YouTube videos. Even the iPhone got the Cooliris treatment with the Cooliris iPhone app. Most recently, Cooliris has unveiled features that allow users to personalize selections - and that allows Cooliris to sell more advertising. Visual browsing is still coming into its own, but Cooliris is leading the charge in a way that consumers will embrace.
Now, it's your turn. What's your opinion on these selections? Are we off? Did we miss something? Are you seeing consumer adoption elsewhere?
Monday, November 24, 2008
If i started in social media today
Thanks Chris Brogan for this outline on getting started in social media
November 22, 2008
Where would you start? What would come first? How might you think about getting out there and joining in on the experience?
If I Started Today
Here’s what I’m going to do. I’ll build three different scenarios out, and give you the starting points for what I’d do with social media if I were in these steps. Try to extrapolate them out to your profession or your need. If you really want to have fun with this post, take what I’ve started here, and write your own post for your vertical or condition, and then be sure to share the ideas with us here, so we can go to your site and check it out. (We’ll even be able to visit via trackbacks, if you link back to the original post).
Before it All: Listening
(Note: this was updated after Lucretia pointed out that I probably inadvertently forgot to mention it.)
Listening is my first move in starting to understand social media. That means this: go and read the blogs that are out there. Read from different genres. Go visit Twitter.com and more importantly search.twitter.com, and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.
And then, start here.
First Platform: A Blog
No matter what, the very first piece of social media real estate I’d start with is a blog. It’s a website, with lots of built in features that make it useful from a search perspective, and simple from a content creation perspective. That alone is worth the price of admission.
Don’t worry as much about the features, although certain companies make blogging platforms that go above and beyond simple content publishing. Don’t focus hard on the add-ons and whizbangs, but do know that a bare bones, out of the box blog is about as appealing as two slices of bread with a piece of bologna on it.
Now, let’s break that into three potential scenarios.
Personal branding: I’d buy my own domain name, and host it somewhere inexpensive, but with good service.
Company communications: I’d use an off-brand domain, with a “powered by” mindset, similar to Digital Nomads by Dell. Meaning, I wouldn’t necessarily do a “product blog” or a “corporate voice” blog as much as I’d want to do a “something useful to people” blog. Exceptions: really big corporations with lots of bloggers, like Sun, IBM, Cisco, etc.
Nonprofit: I’d start a storytelling and pictures blog about the causes I was tasked with supporting. No question about it: stories and pictures are powerful contributors to nonprofit experiences.
For blog topics and other ideas, I’ve collected my best advice, and that should get you started there.
Second Step: Outposts
In all cases, I’d build outposts which help me reach into lots of different places and communicate with people where they might be. Depending on my needs, I might use different tools. At the very minimum, I’d start accounts on:
I might or might not then pick one or two more specialized networks. Let’s look at how this works for our three examples.
Personal: use Twitter to build relationships and share interests. Use Facebook to learn about groups and events of interest. Keep LinkedIn active and updated, and stay involved in the answering of questions part of the site. Goal here: keep your name out there, far ahead of when you might need anything from anyone.
Company: use Twitter as a way to show that you’re humans in there. I like how Dell has several namesatDELL type accounts like RichardATDell and LionelATDell, etc. You could also just be yourself, like ScottMonty from Ford, or astrout(Aaron Strout) from Powered. Use Facebook as individuals and LinkedIn as individuals, but with a group purpose. You might participate in other people’s groups. You might find friends with like interests or similar demographics and reach out to them that way. Be human. That’s the main goal here.
Nonprofit: depending on the cause, you could either use Twitter as the cause name, or you can reach out as an individual. There are both in the field, and I’ve yet to see which is more productive. Maybe a nonprofit can comment on their experiences here. On Facebook and LinkedIn, be the individual, but form groups around your causes, and invite people who might be like minded into the groups.
With all three groups, the specific networks I mentioned at the beginning of these segments would obviously vary. One note: don’t use those tools that push your status across multiple platforms. I understand that it’s simpler to update things that way, but it also means that you don’t respect your individual audiences at those outposts.
In all cases, use your picture for the avatar, not a logo. Try to get a candid shot that’s not a stuffy professional photo, but one that isn’t a cropped picture of you next to some ex relation.
In all cases, put enough information in your profile to connote that you’re at once a business person as well as a human being. In Facebook, consider which applications you add to your profile. Yes, being a pirate or a vampire might be fun, but it might also make someone question your professional intent. But do feel free to share your interests in books or movies or sports, and make sure your status messages aren’t always and forever about your business interests, or people might be less engaged after a very short amount of time.
I also have my best advice about social networking to help you there, too.
Third Step: Audience
Once you have a primary place to express yourself (your blog), and a few outposts where you can communicate in a less structured, more real time way (outposts), the next then I would do is find like minds. It depends on your business goals what you might do with this audience, and for some people, this might not apply as much. For the three examples I gave, it would be an important thing to build a level of followership and interaction across your platforms, so we’ll cover this all as one group, not as separate goals.
My best advice about building community and audience is this: be helpful. Write blog posts that others can use (like this one, for instance). The more you can help others, the more they’ll come back.
Avoid writing “me too” blog posts about the latest news in your vertical. Chances are, someone else is doing it better, and your “me too” is just a throat-clearing proof that you’re not creating original content. Work harder on doing something original instead of just pumping out “I read this article about” types of posts, unless you’re going to expand on the ideas, and/or recast them for your particular audience.
If you’re writing for a company, maybe these blog topics will spark some ideas. If you’re writing a personal blog, here are 100 blog topics to get you started.
More important in growing a community: comment. Go out to other people’s blogs and start getting involved. Use a service like BackType to learn what other people are saying and where they’re commenting. The more you make your voice heard in the general space where you want to do business, the better you’ll be.
Note something important: you might want to think about commenting in two places. First, where your peers are writing their stuff makes sense as a place to comment, but that will only bring you into a better relationship with your peers in a space. If you want to start building business, start learning to comment on your customers’ blogs, in your customers’ verticals, where your customers are spending their online time.
Fourth Step: Experiment
If something’s not working, try something else. If you’re not using analytics and stats packages to learn more about your web visitors, you’re missing out. If you aren’t learning how these social media elements tie to your business, and you’re just using them as another isolated thing, then you’re missing the whole reason to start (for businesses, at least).
Experiment. Try new things. I try something new every day. It might be a blog post. It might be a strategy about how I can get more people to do X instead of Y. It might be something as simple as reaching out to other people in new ways. But experiment. If you just sit around doing the same things you did to start out, you might as well turn in now.
I just gave myself another idea even writing this post. That’s the power of experimenting. You learn by doing, not reading. So, read all this, but then do something.
Your Turn
What would you tell people about starting out? If you want to adapt this to your specific blogging or media making interest, what would you tell people differently? How else might you serve your community?
Or, what do you have further questions about? This would be a great post to encourage people to ask questions, and share with the rest of the larger community.
What do you need to start today?
Monday, October 27, 2008
Another mega list of social media examples
This time, a channel/functionality based view of Peter Kim's list from The Global Social Media Network. Thanks!
Applications
Applications
- Accuvue “Wink”
- Airplay Baseball Gameday Challenge
- Bank of America Medal Me!
- BMW 1-Series Road Trip
- Borax Dirty Girl Quiz
- Coca-Cola Sprite Sips
- Electronic Arts Smarty Pants, Spore, Warhammer Kill Drill
- Fandango Movie Pong
- Johnson and Johnson Acuminder
- Kraft One Minute Mogul
- Lulu.com Mini-store
- Microsoft Name That Small Business
- Miller Brewing Co. Today I’m Toasting
- OpenTable Reservations
- Paramount Pictures. Stop Loss
- PR NEWSWIRE News Releases
- PUMA Usain Bolt
- Samsung Ant Fight Club
- Silk Soy Milk Green Caps for Green Energy
- Taco Bell I Love Taco Bell
- The New York Times News quiz
- Timberland Earthkeepers
- Travel Channel Kidnap!
- Visa Visa Business Network application on Facebook.
- WalMart Photo Gift
- Wells Fargo Stagecoach Island
- WWE
- Abbott Labs. Facebook “Labs Are Vital” scholarship contest.
- Absolut Top Bartender page on Facebook.56
- Acura Facebook Acura TSX Connect fan page
- Adidas – Soccer/ MySpace and “Never ending freinding”
- Apple Students group on Facebook
- ATT Facebook fan page
- Austin Ventures Venture Capital/Growth Equity Facebook page
- BBVA Finance community
- Big Rock Brewery Meetup: Friends of Big Rock Facebook group MySpace
- BMW Rampenfest fan page
- Bon Appétit Magazine. Social networks: Facebook page
- Carnival Cruise Lines Carnival Connections community
- Chevrolet Aveo Livin’ Large
- Conde Nast Traveler Facebook fan page.
- Crest Crest Whitestrips Facebook page.
- Cubby Bernstein Facebook fan page, BroadwaySpace
- Cubby Bernsteinand Assistant’s fan page, MySpace profile
- Domino Magazine Facebook fan page
- Ernst & Young Careers, Facebook
- Fisk-A-Teers Crafting Ambassador program
- Ford Ford Drives U / Where are the Joneses?
- Forrester Research
- FujiFilm Z Spot Now, a community of Fujifilm Z20fd users.
- Gourmet Magazine Facebook fan page.
- GSK myAlli weight loss community
- H&M Fashion Facebook fan page
- H&R Block Facebook fan page
- HSBC The HSBC Business Network for entrepreneurs
- IBM Rational Heroes Community
- Innocent drinks Facebook fan page.
- Instituto de Empresa Business School ieCommunities
- Intel Facebook Intel Developer Forum, Inspired By Education, Intel Studios for unsigned musicians, Open Port for IT Pros Intel Software Network Communities.
- Intuit Corporate umbrella fan page TurboTax Support community. QuickBooks community
- Intuit JumpUp community for new businesses, TurboTax Inner Circle Community
- Johnson & Johnson ADHD Mom’s fan page
- Jeep Facebook fan page, MySpace page, Jeep community
- jetBlue Sincerely, JetBlue
- KFC - KFC Nation. Facebook fan page.
- Kleenex Let It Out community
- Kodak Facebook fan page.
- Kryptonite Facebook fan page
- Lucky Magazine Facebook fan page
- Marvin - Windows and Doors
- Mayo Clinic Fan page on Facebook.
- Men’s Vogue Magazine Facebook fan page.
- Microsoft Channel 9 developer community, Got Pies, OfficePoke
- New York Times Fan Page
- Nokia MOSH.
- Oracle Oracle community
- Orange unsignedAct promotion
- Pampers Pampers village.
- Pizza Hut Facebook fan page.
- PR NewsWire – Facebook PR Newswire for Journalists
- Progress Software Facebook SOA Infrastructure group.
- Reebok Run Easy community. Facebook fan page
- Rubbermaid Facebook fan page
- Saturn ImSaturn
- Scotland National Health Service My Community Space
- SeamlessWeb order meals online, Facebook fan page
- SELF Magazine Facebook fan page.
- Seventeen Magazine Facebook fan page.
- Skittles Facebook fan page
- Stormhoek wines, Facebook group
- Sydney Writers’ Centre Facebook fan page. MySpace page.
- T-Mobile Transmission with T-Mobile music show on Bebo
- Taco Bell Facebook fan page
- Target Facebook fan page
- Teen Vogue Facebook fan page.
- The Economist Facebook fan page.
- The New Yorker Facebook fan page
- The Nielsen Company Hey! Nielsen media commentary community.
- Vanity Fair Facebook fan page.
- Victoria’s Secret PINK fan page on Facebook.
- W Magazine Facebook fan page.
- Wear Dated Carpet Friends of Wear-Dated and Wear-Dated Carpet Facebook fan pages
- Wells Fargo MySpace profile for Cassie from Stagecoach Island.
- Wiggly Wigglers garden company UK Facebook group.
Online Video
- Alltop - “online magazine rack for your favorite topics”
- ABSOLUTworld
- ATT Share AT&T channel
- Bank of America Managers sing at a corporate meeting
- Best Buy Geek Squad HQ
- Big Rock Brewery
- Blendtec
- Electronic Arts Integration of YouTube videos into the upcoming Spore video game.
- Coca Cola Sponsored Cans Professional Diet Coke + Mentos by Eepybird
- Cubby Bernstein PR for the musical “Xanadu”
- Dove Dove evolution, 7,592,767 views and counting
- Eukanuba
- Forrester Research
- General Motors – I Got Shotgun
- Google Google Channel
- Heinz Contest.
- IBM - machinima videos and Meet Mr. Fong
- Intel - Intel Challenge
- Intuit QuickBooks, TurboTax Tax Laugh
- Jeep
- Jet Blue YouTube channel for corporate communications
- Johnson and Johnson J&J health channel
- Kodak
- Linden Lab Second Life, Virtual World, Video Tutorials
- Marvin Windows and Doors
- Mayo Clinic Mayo Clinic channel on YouTube
- Microsoft Bring The Love Back
- OpenSkies Fly OpenSkies channel
- Quicken
- Rubbermaid
- SAP provider of business software
- Southwest Airlines
- Spring Awakening Musical tour
- Stormhoek wines
- Sun Microsystems
- The Home Depot
- Wear Dated Carpet
- Wells Fargo
Blogging
- Accenture
- Accuquote Life Insurance
- Amazon Web Services
- American Express OPEN Forum
- American Red Cross Red Cross Chat
- AOL Desktop Blog
- Avaya The Contact Center Insights Blog
- Avis We Try Harder
- Bearing Point New Thinking For a Changing World
- Best Buy CMO Barry Judge’s blog.10
- Best Western On the Go with Amy travel blog focuses on travel with kids
- Big Rock Brewery Friends of Big Rock blog.
- Bigelow Tea Bigelow Blog.
- Boeing Randy’s Journal. Tanker Facts blog
- BreakingPoint Labs
- Cavidi HIV Viral Load.
- Chevron Event blog during the World Petroleum Congress.
- Chrysler The Firehouse, a media blog for journalists and analysts. Corporate
- Cisco
- Clorox Dr. Laundry
- Coca-Cola Coca-Cola Conversations discusses company history
- Darden School of Business Dean Bruner’s blog. Admissions News blog
- Dawdle
- Dell Direct2Dell
- Delta Under the Wing.
- Edelman CEO Richard Edelman and Edelman Digital blogs
- Facebook Corporate blog
- Fandango Movie blog.
- Fiskars Fisk-A-Teers blog
- Forrester Research
- General Electric From Edison’s Desk
- General Motors
- Global Crossing IP Convergence
- Goodwill DC Fashion blog
- Google Official Blog and 30+ other corporate blogs.
- Graco
- GSK alliconnect
- Guardian Comment is free
- Harley-Davidson Museum blog.
- Hewlett-Packard Blog, Videos and Podcasts all on one page
- Hitachi Data Systems
- HomeGoods Openhouse blog, written by four customers, unpaid
- IBM
- IKEA
- Indium Corporation alloys and solders Nine corporate blogs.
- Intel Corporate family of blogs, Inside Scoop lifestyle blog, Game Faces blog
- Intuit TurboTax support team blog, Bob Meighan’s (Customer Service) Amazon Blog
- Johnson & Johnson JNJ BTW. Kilmer House - history blog.
- Kaiser Permanente Dr. Maring’s Farmers’ Market and Recipe Update.
- KFC KFC Nation Citizen Blogs
- Kleenex Let It Out blog
- Kodak A Thousand Words, Grow Your Biz, and PluggedIn blogs
- Kraft Adam and Tyler
- Kryptonite Unbreakable Bonds blog
- LaFraise Corporate blog.
- LinkedIn Corporate blog.
- Lulu.com Adventures in self-publishing
- M/A/R/C Research CEO Merrill Dubrow’s blog
- Marriott CEO blog.
- Masi Bicycles Masiguy
- Mayo Clinic
- Microsoft Community blogs.
- Mcdonald’s Corporate social responsibility blog. Mom’s Quality Correspondents blog - “real moms”
- Molson Molson in the Community
- Nike Nike Basketball Running Women NFR
- OpenSkies
- Oracle Hundreds of blogs
- Pampers Mommy blogger event
- Patagonia The Cleanest Line.
- Pitney Bowes Open Mike CEO blog.
- PR Newswire ProfNet Post
- Progress Software SOA Infrastructure
- Purina Scratchings-and-Sniffings and PurinaCare Pet Insurance blogs.
- Quicken Quizzle, What’s The Diff?
- Rubbermaid Adventures in Organization
- SeamlessWeb Insider’s Network blog.
- Shop Direct Group (UK) Corporate blog Love Label
- Sony Electronics
- Southwest Airlines Nuts About Southwest
- Spreadshirt Corporate blog.
- Spring Awakening musical Totally TRUCKED!
- Starwood Hotels The Lobby
- Stormhoek wines
- Sun Microsystems 4,600+ Sun-related blogs.
- Sydney Writers’ Centre
- Telstra technology, Now We Are Talking
- Texas Instruments DSP blog
- The New York Times
- The Wall Street Journal
- Toyota Open Road
- Turkey Hill Ice Cream Journal
- Tyson Tyson Hunger Relief
- Vanity Fair Five corporate blogs
- Verizon Policy Blog
- WalMart Check Out
- Wear Dated Carpet The Carpetology Blog.
- Wells Fargo Four corporate blogs.
- Wharton School of Business MBA Admissions blog.
- Whole Foods Whole Story blog.
- Wiggly Wigglers gardening
- Xerox 11 corporate blogs
- Yahoo! Search blog
- Yoplait (in French) Bravo la petite fleur!
- Zappos link to all blogs
Podcasting
- Accenture
- Accuquote Life Insurance
- Darden School of Business
- Fidelity Investments Podcasts
- Gartner Gartner Voice
- IBM
- Mayo Clinic Medical and Health podcasts.
- McDonald’s Investor relations and other issues.
- Sydney Writers’ Centre interviews with authors.
- Telstra now we are talking podcast
- Whirlpool Developed and sponsors The American Family.
- Wiggly Wigglers Wiggly Podcast
Widgets
- Acura RDX Traffic
- Animal Planet Killer Clips
- Best Buy Desktop Planner, Sarah Moulton Recipe Reminder
- Coke a Cola Coke Bubbles
- Fidelity Investments Market Monitor
- Honda Honda Fit Top Videos
- Monster Monster Jobs
- NBA 2008 All-Star Ballot
- Pfizer Frame-Your-Horse
- PR Newswire
- Progressive Insurance Progressive Traffic
- Purina Widgets Yesterday’s News
- Siemens NCAA basketball
- Sonic Drive-In Gift List Manager
- Southwest Airlines Ding!
- Target Widgets
- The Weather Channel The Weather Channel
- Toyota Fantasy Football
- WWE Fan Nation News
Crowdsourcing
- Addison Avenue Federal Credit Union
- Chevrolet Super Bowl 2007 ad contest.
- Dell Ideastorm allows users to suggest and vote on ideas
- Doritos Consumer-generated Super Bowl ads.
- Flying Dog Brewery
- Intuit
- Oracle Oracle Mix.
- Pep Boys
- Quicken Quicken Loans and Quizzle on Yahoo! Answers
- Salesforce.com IdeaExchange has generated 8,300+ ideas
- Starbucks My Starbucks Idea.
- Zappos
Bookmarking / Tagging
- Adobe Delicious account used to bookmark primarily tutorials.
- Kodak
- PR Newswire Michael Pranikoff on delicious
Microblogging
- Twitter’s Social Brand Index
- Business
- Education
- Entertainment
- Executives & Notable Individuals
- For Consumers
- Government & Politics
- Media
- Non-Profit Organizations
- Service Providers
- Social Properties
- Technology
- Travel
Photosharing
- ATT
- Big Rock Brewery
- Delta
- Innocent drinks
- Intel
- Jeep
- JetBlue
- Linden Lab
- Marvin Windows and Doors
- PR Newswire
- Quicken Quizzleblog
- Rubbermaid
- SeamlessWeb
- Southwest Airlines
- Wear Dated Carpet
Blogger/Vlogger/General Outreach
- Bayer Berocca Blogger Relief pack
- Intel Insider program
- Joffrey’s Java Beta Test
- Molson
- Yum Brands Outreach World Hunger Relief Week
Wiki
- Bearing Point MIKE2.0 Methodology
- Ford Where are the Jonses?
- IBM
- Intuit TaxAlmanac
- Linden Labs Second Life, virtual world
- Motorola MOTO Q Wiki with how-tos on using the phone
Virtual worlds
- ArcelorMittal Second Life presence
- Coca-Cola Virtual Thirst contest in Second Life to design a vending machine.
- IBM IBM Business Center, Rational Software Conference/Hipihi
- Dell Second Life island.
- Linden Labs Second Life
- National Geographic LA Hard Hats virtual construction site
- Toyota Toyota Metapolis.
- Wells Fargo Stagecoach Island
Mashup
- Fidelity Investments savings rate finder and checking account comparison
Word of Mouth campaign
- Ford Hurra Torpedo
Public Relations
- Intel -Social media news releases
Sponsorships
- Intel PopURL collection for IT Pros. Digg Labs Visual Arc, Slashdot Meet the Experts.
Rating and reviews
Discussion Boards / Social Polling
- Forrester Research
- Mountain Dew Dewmocracy
- millionheads - “Better than one”
Brand monitoring
- Mini USA MotiveQuest project.
- Toyota Client of Nielsen Online.
- Del Monte Using JD Power/Umbria to listento conversations from dog owners
- Yum Brands Nielsen Online and Radian6
- Dell Brand Monitoring: Uses conversation monitoring from Visible Technologies
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