Tuesday, July 20, 2010

NIKE WRITE THE FUTURE | DIGITAL PINBALL

Always loved Double You's work from my time in Spain. This show's they've still got it

Interactive installation located in Madrid and Barcelona's Nike Stores that invite the consumers to play with the Elite Series boots that fit with their game: accuracy (T90), control (CTR360), touch (Tiempo) and speed (Mercurial). Launched in Stores during the world cup, this digital pinball was created and produced by DoubleYou for Nike Spain.