Hi all and apologies for the hiatus in posting. End of the old year and start of the new have definitely provided more than a few distractions. In any case, back into it now and hoping to be able to provide more frequent Stickyness in 2011.
To get things rolling, here's a couple things that caught my eye this week:
Facebook is making big strides towards having its own economy. With Facebook Credits out of beta and set to become the mandatory currency for all social gaming purchases (Thanks Mashable: http://mashable.com/2011/01/24/facebook-credits-out-of-beta/), and the recent announcement that Facebook is testing a Group Buying scheme using the credits as currency ( http://mashable.com/2011/01/26/facebook-buy-with-friends/), it certainty looks like the site is setting itself up for a transition into a more commercial environment, and one that it pulls all the levers in. Who's taking bets on Facebook Credits being listed as a tradeable currency within 2 years? I've got a case of red on it if there are any takers?
And, the New York times is thinking of creating its own version of Wikileaks (Thanks Cutline: http://yhoo.it/fU3SDA) The ironic nature of the relationship between Wikileaks, Assange and main stream outlets like the NYT aside, this is certainly an interesting development that might not bode well for Wikileaks in the long run, certainty feels like a good move for news. I'm just left wondering about how much we can trust the main stream outlets when it comes handling really explosive info.
Happy weekend
Showing posts with label coupons. Show all posts
Showing posts with label coupons. Show all posts
Friday, January 28, 2011
Monday, July 26, 2010
Friday, July 10, 2009
Starbucks, Unilever team up on Facebook
Thanks Rob and thanks WARC
SEATTLE: Starbucks, the coffee house chain, and Unilever, the consumer goods giant, have teamed up to promote their jointly-produced ice cream brand on Facebook, using an application that encourages consumers to download coupons via the social network.
It has been argued that the current financial crisis has forced Starbucks to reassess its priorities after years of growth, and the company has also come under increasing pressure from rivals such as McDonald's.
By way of a response, it has not only sought to move into the retail space, but also to utilise social media like Facebook and Twitter to connect with consumers.
Unilever signed a licensing agreement to produce an ice cream range based on some of Starbuck's most popular coffee flavours, such as Caramel Macciato, Mocha Frappuccino and Java Chip Frappuccino, last year.
Simon Clift, the FMCG giant's chief marketing officer, has also previously championed the use of social media as a means of engaging a broad audience.
Running for two weeks, the two firms' current Facebook campaign will see 20,000 pints of Starbucks ice cream being given away each day.
Some 280,000 pints will be available overall, with members of the social network being required to download a voucher which they can then send on to a person of their choice.
According to a statement from the companies, "participants can treat others or – if the temptation is too great – indulge themselves by claiming one of just over 800 coupons available at the top of each hour."
Other brands that have recently been active on Facebook include Volkswagen and General Motors, which have used "widgets" – applications that feature on "profile pages" – produced by RockYou.
Gap has similarly employed some of the company's products, which vary from games and quizzes to video and tools that allow users to "decorate" their personal profile.
Microsoft and Experian are also among the major advertisers that are now using Facebook's own "engagement ads", which appear on user pages and contain interactive features.
Marc Andreessen, a board member of the social networking pioneer, has predicted that the company will make "over $500 million (€357m; £309m)" in revenue this year.
Furthermore, he added that "if they pushed the throttle forward on monetization they would be doing more than a billion this year."
"There's every reason to expect in my view that the thing can be doing billions in revenue five years from now," Andreessen concluded.
Data sourced from BrandWeek/Forbes/Reuters; additional content by WARC staff, 08 July 2009
SEATTLE: Starbucks, the coffee house chain, and Unilever, the consumer goods giant, have teamed up to promote their jointly-produced ice cream brand on Facebook, using an application that encourages consumers to download coupons via the social network.
It has been argued that the current financial crisis has forced Starbucks to reassess its priorities after years of growth, and the company has also come under increasing pressure from rivals such as McDonald's.
By way of a response, it has not only sought to move into the retail space, but also to utilise social media like Facebook and Twitter to connect with consumers.
Unilever signed a licensing agreement to produce an ice cream range based on some of Starbuck's most popular coffee flavours, such as Caramel Macciato, Mocha Frappuccino and Java Chip Frappuccino, last year.
Simon Clift, the FMCG giant's chief marketing officer, has also previously championed the use of social media as a means of engaging a broad audience.
Running for two weeks, the two firms' current Facebook campaign will see 20,000 pints of Starbucks ice cream being given away each day.
Some 280,000 pints will be available overall, with members of the social network being required to download a voucher which they can then send on to a person of their choice.
According to a statement from the companies, "participants can treat others or – if the temptation is too great – indulge themselves by claiming one of just over 800 coupons available at the top of each hour."
Other brands that have recently been active on Facebook include Volkswagen and General Motors, which have used "widgets" – applications that feature on "profile pages" – produced by RockYou.
Gap has similarly employed some of the company's products, which vary from games and quizzes to video and tools that allow users to "decorate" their personal profile.
Microsoft and Experian are also among the major advertisers that are now using Facebook's own "engagement ads", which appear on user pages and contain interactive features.
Marc Andreessen, a board member of the social networking pioneer, has predicted that the company will make "over $500 million (€357m; £309m)" in revenue this year.
Furthermore, he added that "if they pushed the throttle forward on monetization they would be doing more than a billion this year."
"There's every reason to expect in my view that the thing can be doing billions in revenue five years from now," Andreessen concluded.
Data sourced from BrandWeek/Forbes/Reuters; additional content by WARC staff, 08 July 2009
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