Targeting 16 yr old boys this campaign for Nestle launched this week and all feasible digital channels have been employed to reach this audience and allow them to share in the fun .
Hans Fagerlund is the spokesperson for the new Kit Kat Chunky Cookies & Cream campaign and is the world Chunga Champion - a game where players manoeuvre their Chunga pieces to form the tallest tower without making it topple. Keep an eye on the tower stability and friction meters as you move the pieces, if you pull the wrong piece you may just find yourself in Tower Falls. Play against your Facebook friends or the world champion himself, Hans Fagerlund.
Take a look at the campaign in whichever environment you prefer - you can add Hans as a Facebook friend; download his Facebook application or Messenger Themepack; watch Chunga-struck on YouTube; visit his MySpace page & become a friend; play the game; win prizes......... every social community you can think of.
Website
http://www.chungachampionship.com.au
Messenger Theme Packs - download
http://promo.meegos.com/kitkat/
MySpace
http://www.myspace.com/hansfagerlund
Facebook Group & Application
http://www.facebook.com/apps/application.php?id=17387283243
YouTube Videos
http://www.youtube.com/watch?v=cigj_b1uu8Y
Credits: Created by RMG Connect
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