Tweet your service

Thanks to NGT for this post on how our brands can make REAL use of Twitter, however, I can't imagine the amount of work involved in maintaining this kind of customer communication!

Jet Blue Tweets Customer Service
JUNE 11TH, 2008 BY ALLISON

More and more, smart marketers are scanning Twitter for mentions or creating Twitter channels for a brand’s “followers.” By microblogging, they can give consumers real-time company news, coupons, contests, etc. Some companies are even running customer service via Twitter. We recently came across a great case study on StyleITOnline.com, which chronicles a users’ actual experience:

For the rest: http://www.nextgreatthing.com/wordpress/2008/06/11/jet-blue-tweets-customer-service/

Blogs get airbourne

Thanks PSFK for this on blog content hitting the skies:

On our recent flight on Virgin America to SFO we noticed that music blog/label RCRD LBL has a music channel on their In Flight Entertainment system. VA also has video podcasts from Boing Boing, Digg and TED which are updated monthly.

Charles Ogilvie who created and runs the system told PSFK that the new airline hopes to have more daily blog content to sit alongside traditional media when they launch their Read section of the IFE.

Virgin America