Posted: 01 Nov 2007 09:11 PM CDT
NYTimes.com wasn’t the first traditional media brand to aggregate third-party content — and it certainly won’t be the last. But the New York Times, once considered the national newspaper of record, represented one of the last bastions of the traditional media approach to content, i.e. we produce it ALL ourselves.
And if anyone makes a credible run at doing it all by themselves, it’s the Times, which generates a prodigious volume of the highest quality content every day.
But in a networked media world, where news consumers have access to EVERY piece of content produced by EVERY news outlet large and small (and with high quality news outlets proliferating on the web), media is undergoing a seismic shift — it’s no longer strictly about producing and distributing your OWN content.
Media is now about distributing the BEST content — and Times has embraced this new reality with the launch of its new technology section, which incorporates third-party headlines surfaced by Blogrunner (which the Times acquired very quietly last year — and which uses a TechMeme-like algorithm based on link patterns) and then selected with input from Times editors.
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