LONDON - Kylie Minogue is taking on MySpace and Facebook by launching her own social networking site today.
KylieKonnect, which was designed by digital company New Visions Mobile, allows fans to create personal profiles, upload images and blogs, and chat with other fans via mobile or web browsers.
The site also allows users to manage their web pages from their mobile phone and buy tickets for Kylie concerts.The pop star has promised to update her blog regularly on the site, which launches in tandem with her new single '2 Hearts' today.
KylieKonnect is a timely move for Minogue after EMI record label boss Guy Hands said that artists had to use the digital arena to generate fan loyalty or risk being dropped.
Kylie's label, EMI-owned Parlophone, claimed that she was the first global recording artist to create their own social-networking brand.
Dan Duncombe, head of digital at Parlophone, said: "Kylie Konnect is for new and old fans alike; they can link directly to Kylie's profile, leave their blog, upload photos and share their experiences with other Kylie fans. Kylie's blog will regularly be updated, offering exclusive music, news, tour information and more, with fans able to download exclusive behind the scenes footage and have a chance to win 'money can't buy' prizes.
"Kylie Konnect is a great way of engaging fans wherever they are in the world, using multiplatforms and great content."
The single is to be followed on November 26 by Kylie's first new studio album in four years, called 'X'.
The album, Kylie's 10th, features 13 new tracks and was recorded in London, Stockholm and Ibiza.
Along with the new album, Kylie is starring in a documentary 'White Diamond', which she made with long-time creative director William Baker.
'White Diamond' gives fans the unique chance to see Kylie's return to the world stage with her 2006 'Showgirl Homecoming Tour', after suffering from breast cancer.
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