Study: Less Affluent More Likely To Click On Internet Ads, Video & Otherwise

Thanks GenWow

A new study from iPerceptions, Inc., indicates that the rich just aren't that into Internet ads.

Turns out, the more you make, the less likely you are to click on Internet ads.

In fact, on average, 40% of consumers likely to click on any ad make less than $50,000 a year. Only 15% make more than $150,000.

It gets even worse with video ads - where 49% of those likely to click on an ad make less than $50K, and only 13% make more than 150K.

What's more, overall, most users say they're more likely to click on text ads than video ads.

Now, as iPerceptions points out, much of this has to do with age. Those under 25 - the group most likely to click on ads, text, video or otherwise - probably do not make $150K per year.

So this may have less to do with income than with age group.

But it does provide some warning to luxury goods manufacturers hoping the Web will help make up for expected tough times this holiday shopping season.

Read more about it, here.