MCDONALD'S REVEALS RESULTS FROM MOBILE COUPON PROGRAMDid somebody say McCoupons?
As I've posted here, McDonald's is running a number of sms-based mobile coupon solutions worldwide, including here in the US. Now, at least one of the programs is releasing results.
The MMA is reporting that 12Snap's SMS Lounge in McDonald's enables customers to send an SMS message to begin receiving embedded QR codes on their handsets that they could redeem in-restaurant.
According to 12Snap, since the program's launch last summer, more than 10.000 participants have used the service, and at least 29% of recipients redeemed at least one coupon.
I think in general, these kinds of offerings could be boosted by tying them to third party solutions like Mobo, which allow consumers to sign up for SMS ordering at several participating fast food chains, and enables them to opt-in for coupons.
That way consumers can deal with one entity instead of signing up for a separate solution at each restaurant they frequent - and even order food while they're en route, paid for by pre-set credit card. Now that's what you call fast food.
Thanks to Branding Unbound for this entry which can also be found at: http://maverix.typepad.com/brandingunbound/2008/06/mcdonalds-revea.html
2 comments:
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