Monday, June 30, 2008

The digital influencer

Thanks Elizabeth Ball for forwarding this study from Fleishmann- Hillard: "Understanding the role of the Internet in the lives of consumers in the UK, Germany and France"

http://www.fhdigital.net/InfluenceIndex/The-Digital-Influence-Index-2008.pdf

Some good insights ans figures around the role of digital in decision making

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