Tuesday, January 29, 2008

Making the real world interactive

Excellent way to use art and interactivity to both drive international interest in a local event and bring value to the community...

From by Matthias Weber in PSFK In German

Hamburg based new media agency Jung von Matt/next have produced an interactive graffiti wall called Nextwall. The 30m wall was painted by graffiti artists Aim, Tasek, Daddy Cool, Desur and Seak over 5 days in April 2007 - of course, the entire process was filmed and streamed online in real time.

The wall now serves as an experimental platform for different technologies. By capturing Semacodes on the wall you can download goodies for your mobile such as wallpapers showing the Matroschka characters, videos about the participating artists and the creation of the wall. You can also leave comments and messages to friends on the wall’s digital pinboard. And if you’re still a little confused as to what else is hidden behind the wall, a comprehensive info guide can also be downloaded via Bluetooth.

Another interesting feature of the wall is that if you take a photo of one of the matroschka characters and send it off as an SMS you will be sent a voucher that can be cashed-in at one of the trendy shops in the wall’s Karoviertell neighborhood.

Nextwall

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