Facebook Based Mobile Fitness

From Wireless Healthcare... 24th January 2008

Health & Fitness Mobile haslaunched what it claims is the world's first free mobile fitness portal available on a WAP-enabled phone. The mobile portal delivers made-for-mobile training programs from the top minds in fitness, Health & Fitness Mobile. Programs range from functional strength to weight loss to sport-specific conditioning. Available in image and video formats, each program offers fitness models demonstrating exercises with proper form and technique along with trainer tips and encouragement. Designed with the health club experience in mind, the mobile portal enables users to record their workout progress during the natural rests taken between each exercise set.

HFM's mobile fitness portal is launching concurrently with the new HFM Facebook application – claimed to be the first application of its kind to be fully integrated with Facebook Mobile. What does that mean? Results logged on users' phones are updated in real time on users' HFM Friends Leader Boards on Facebook. And HFM premium users get daily stats via Facebook SMS coupled with SMS 'friend alerts' about anyone who starts to fall behind in their progress... a powerful motivational tool knowing your friends are watching you!

Through its alliance with Ad Infuse, a leading mobile ad network and solutions provider, HFM is able to deliver much of its mobile fitness content and services free to active consumers while connecting leading advertisers with HFM's desirable and highly targeted user base. "Consumers already appreciate the balance between advertiser sponsorship and the free content they consume on TV and online," said Brand2hand president, Nigel Malkin. "They want the same value proposition on their mobiles and Ad Infuse enabled us to deliver it with ease while reaching a considerably larger audience than we would have with a paid-content-only business model." Ad Infuse and HFM are currently working together to ad-enable HFM's made-for-iPod fitness content library as well.

"We're very excited to be working with Brand2hand on this initiative. Ad Infuse is always focused on generating a positive consumer experience, and that fits well with Brand2hand's approach to utilizing advertising as a value added service for their users", said Brian Cowley, CEO of Ad Infuse. "We are breaking new ground in both ad-supported mobile content, as well as the delivery of highly personalized, rich media advertising across all mobile media formats."