Augemented reality

OK... i've been totally slack and not posted a damn thing for ages, apart from those annoying delicious links which are mostly of use to me, but anyway, trying to get back on track now.

Starting with a nice little, practical summary of AR that our Interactive CD, Fred Hass wrote:

Technologies

There are two main ways to achieve Augmented Reality in a browser.

1: Total Immersion:This French company has been the leader in the Augmented Reality field for commercial use. If you are after the best quality 3D this is the one to go with.
Pros: Higher quality 3D
Cons: Costly licence fee, no community, single vendor, custom code language, large file size, new plugin required
Links: Official Site

2: Flash: Can be integrated into any flash site and works with Flash 8+
Pros: No plugin, small file size, open source, community, flash is a common skill
Cons: Lower quality 3D
Links: FLART

There is also various other technologies which could be used but all have limited web capabilities.

Many universities have Augmented Reality research labs and I think we'll start to see this technology get more mature over the next few years as commercial applications for it start to materialize.

EXAMPLES

Living Sasquatch - Papervision - Augmented Reality
http://vimeo.com/4233057?pg=embed&sec=

Mini Augmented Reality
http://www.youtube.com/watch?v=HTYeuo6pIjY&feature=player_embedded

Doritos Sweet Chili
http://www.youtube.com/watch?v=tJ_4tYUIQ8Y

Eminem Augmented Reality Screencast
http://vimeo.com/4666030

Assassins Creed 2 Teaser
http://www.youtube.com/watch?v=ky7unZQl5nc&feature=player_embedded

Augmented Reality Mobile Game: Catapult
http://www.youtube.com/watch?v=Lfp8id6bpDU&feature=player_embedded

Augmented Reality Snow Flakes
http://vimeo.com/2577927

Augmented Reality Toys.v2
http://vimeo.com/3853814


More Reading

I got most of the examples and more info from the following sites/articles.
http://en.wikipedia.org/wiki/Augmented_reality
http://www.notcot.org/tag/augmented%20reality/
Yotube Search
http://replicatorinc.com/blog/2009/04/augmented-reality-going-mainstream/
http://blog.zeusdidit.com/web-design/augmented-reality-campaign
http://www.nickburcher.com/2009/05/augmented-reality-5-more-examples-of.html
http://adverlab.blogspot.com/2009/05/augmented-reality-microsites-first.html
http://www.adverblog.com/archives/003689.htm
http://www.basderks.nl/blog/?p=118
http://www.regalatucorazon.cl/
http://www.squidder.com/

There are also two blogs dedicated to AR which have even more examples

http://augmentedblog.wordpress.com/
http://www.augmentedplanet.com/