Sometimes the larger and more dramatic of website launches get missed if they're not US centric. Terra relaunched a few days ago and is probably one of them with 60 million unique visitors every month. Or rather 1/12th of it launched. The launch strategy dubbed the Atom Launch calls for the introduction of new features on the seventh day of each month. The new Terra boasts third generation social networking features and a strong interplay between editorial content and user generated content driven by user behavior.Components include tools for multimedia collaboration and interaction, all designed to strength the exchange of contented generated by users and Terra (Terra TV 8 million unique users with 66 million streams per month). The resulting platform will allow for the integration and contextualization of high-impact rich media on the portal’s homepage and its many channels, videos on Terra Shopping and even ad-server tools for cell phones, including the iPhone and smartphone. Be sure to check out features like the Audience Pulse and the Community areas. Razorfish worked this and its incredibly exciting because in a similar fashion to some of the work we've done in other emerging markets the sheer volume of traffic to the site is breathtaking. Play around with it and tell us what you think.
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