Target in the US have responded to the current economic climate with their new TV spot entitled 'a brand new day'. Tapping into ideas of new ways to save it shows a petrol bowser racking up the dollars as a business man cycles to work with the super 'the new commute', a dad cutting his kids hair retailing a shaver, a woman using her lounge as a gym retailing the swiss ball. A nice retail ad that heros Target and envokes fun at a time when consumers are having to tighten their belts.
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