From machines that read the palm of your hand instead of asking for your pin number to shoes that let an assistant know when you've picked them up. These are just some of the gadgets available to retail marketers now.
Magic mirrors are used in conjunction with RFID tags to tell you more about the garment, where it came from, who's worn it on the runway and cross selling promotions into other accessories.
The aim of these stores is to get customers off the net and back on the highstreet engaging them with a satisfying retail experience.
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