Thanks Branding UnboundScore another supermarket for Cellfire.
Cincinnati-based Kroger, the nation's largest standalone grocery chain, will beging offering mobile coupons in markets, according to news reports.
Major consumer brands that will be offered via coupons include Clorox, General Mills, Unilever and many others.
"We're constantly seeking new innovations to provide our customers with more ways to save," Glynn Jenkins, the director of communications of the Atlanta Division of Kroger, tells the Nashville Business Journal.
It's the usual Cellfire deal - consumers sign up to receive coupons via mobile phones.
Personally, I'm not that into coupons - mobile or otherwise. Nothing to do with the technology. It's about the store. It's just that I expect to get an every day low price, not have to sign up for something to get it.
And I'm not clear on how this all gets marketed. I hope there's a Kroger-branded experience for its customers to sign up for the coupons, not some general "go to Cellfire.com" to sign up and then have to search for the stores they want to sign up for - which is how the Cellfire site seems to work.
And, as I've said before, I'm not big on apps you have to download in order to get, in this case, coupons.
However it works, Cellfire seems to be on a roll, and supermarkets seem to love 'em for it.
http://www.bizjournals.com/nashville/stories/2008/07/28/daily14.html
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