Fantastic resource by Dion Hinchcliffe on how to best organize, prepare and manage online community projects.1. Put the needs of the community first
2. Community id mostly not a technology problem
3. Active community management is essential
4. Measuring success with community requires new yardsticks
5. Consumer social networks, grassroots customer communities, and business-initiated customer communities are closely related yet very different creatures
6. Customer communities do work as a marketing channel, just not in the traditional way
7. The more the business is integrated, the better the community will work
8. Growth will come, but not until a community finds its identity
9. Mutual ownership and control of communities enables trust and involvement
10. Most communities are highly social entities, and the rules of social engagement apply
11. Going to the community, instead of making it come to you, is a risky but increasingly viable strategy
12. Connect the community with the other CRM-related aspects of the organization
For the full article visit: http://blogs.zdnet.com/Hinchcliffe/?p=190
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