Live hologram of Telstra CEO hosts conference - Musion from the UK are behind Australia's first look at a real time, 3D holographic projection. Sort of fitting that Telstra yet again makes a splash by showcase something that isn't theirs :).
Some work from De-Construct in the UK: Interactive shop front
Task
– Create an innovative launch idea for a new loyalty / credit card
– Integrate with the above the line advertising, which used the Dean Martin song ‘That’s Amore’
Solution
– Use a combination of interactive technology and an innovative audio application to turn the M&S flagship branch on Oxford Street into a live brand experience
– Install a system triggered by passers-by that would serenade them down the street with the
‘Amore’ soundtrack
– Enable the lyrics displayed across a series of plasma screens to change colour in response to people’s clothing colour
Results
– Research on 2 store windows at M&S on Oxford Street showed that the interactive window increased the number of passersby who stopped and looked at the windows by 1500%
– Acknowledged as a ground breaking use of interactive technology for retail window marketing
Smart shoe wall
–Created bespoke retail installation using RFID technology–Customers can choose a shoe and place it on a reader to receive rich media content
- 171 smart shoe walls are in use in
adidas flagship stores in the US and are being rolled out to Europe
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