Hello John, we know all about you

Segmentation and personalisation seems par for the course in email marketing now - but don't overdo it. It seems that excessive personalisation can create a negative, Big Brother-ish style experience if that personalisation is irrelevant to the email contact. See the article at http://www.email-marketing-reports.com/iland/2008/07/can-you-have-too-much-personalization.html