NIKEiD

Nike has taken the excitement of custom designed sneakers to a new level with this mobile application...  Thanks to Contagious for this post.

Masterminded by AKQA, London, NIKE PHOTOiD is a brand new mobile application which allows users to customise their own set of sneakers according to their physical surroundings. You simply take a picture of something on your camera phone (it could be anything from a piece of graffiti to an ice cream sundae) and then send this pic off to a shortcode via MMS. The NIKEiD website then picks out the two strongest colours from your image and uses them to colour your custom sneakers. Within a minute, you are sent a link with your design superimposed over the original source of pantone inspiration.

You can then save this image as wallpaper for your mobile, send it to a mate or, by entering the unique DESIGNiD at NIKEiD.com, link directly to your design to complete and actually purchase the sneakers. As one particularly over-excited sneaker-freak in our office inquired with a faint hint of dribble at the corner of his mouth: ‘So I could take a picture of a grassy meadow and then it would text me a link to buy my very own Nike Grassy Meadows?’ Yeap chap - that’s about the long and short of it...

http://nikeid.nike.com/photo/

See the full article at:
http://www.contagiousmagazine.com/News%20Article.aspx?REF=835&IsArchive=false