5 Simple Ways to Start Tracking Word of Mouth Traffic

These tips are thanks to Endless Plain by Serengeti Communications:

Word-of-mouth traffic can be some of the best, most qualified visitors to your site. But, how do you actually know if you are getting traffic from word-of-mouth? PPC and SEO efforts are easy to track because you can segment out traffic based on the specific referrers or entry pages (PPC). You have to be a bit creative to find the word-of-mouth traffic.

1. Check out your direct traffic (no referrer)
2. Check out your branded keyword traffic
3. Check out the blogs
4. Check out the blogs and other conversations
5. Ask your customers
See the full article by Joy Brazelle for more detail:
http://endlessplain.com/2008/06/17/5-simple-ways-to-start-tracking-word-of-mouth-traffic/