Stole this exert from Adage and their belated coverage of the new Hal Riney site. I personally love Modernista's appraoch. The Hal Riney stuff is smart and new, but kinds of sucks as a working interface
San Francisco ad agency Publicis & Hal Riney has redesigned its website to enable a mouse-free experience. The effort is one of a wave of newfangled agency websites launched in recent months, which include Modernista's Web 2.0 format and Barbarian Group's bloglike revamp. "We wanted to make the website as interesting as the work that was presented on it," said Rikesh Lal, Publicis & Hal Riney's interactive creative director and an AKQA veteran.
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