Smarter shopping

Here's a few very digital developments from a space that would be last on most people's list of where to look for digital innovation: the supermarket.

Asda & Orange in the UK provide an excellent example of looking at digital 'beyond the banner'.
Using a bit of knowledge about your customers, some great technology and an understanding of the branded service as an ideal digital marketing approach come together to create what looks like a great way to get the blokes out shopping. Now how can they tie in involvement from the wives and girlfriends? See the articles from Brand Republic and PSKF


Looking past the trolley to the supermarket itself as an interactive space, check out German's Metro Group future store : http://www.future-store.org

A great place to check out the latest in RFID innovation and keep your finger on the pulse of all things digital in retail