Blowing clouds away

Advertising as a service... in the extreme. Thanks Ads of the World

Driving a convertible in Halle (Salle) – at first glance this doesn’t appear particularly spectacular, but in reality it’s a small miracle. For Halle is statistically the rain capital of Europe, with 266 rainy days per year (2004). Sixt and advertising agency Jung von Matt/Elbe were evidently unwilling to accept this cold, wet situation, so they enlisted the help of former NVA fighter pilot Sandro Wolf who used the chemical silver iodide to “blow Halle’s clouds away”. This extraordinary feat can be witnessed in the film “Sun in Halle”, which is currently being exclusively screened at sixt.de. The film reveals the secrets of the pin-prick tactic, which Sandro Wolf uses to successfully combat rain and storm clouds. It also shows disturbingly beautiful images of a completely cloud-free Halle, as well as the city’s proud inhabitants enjoying the sun – in an affordable convertible from Sixt, of course.

Projection WOWness

Not much to say really except OMFG!

Thanks Kate! via The Next Web

Augmented Reality Platform Covers Building Exterior

Thanks PSFK for this. I know there is some much hype about the AR space these days, a lot of it unfounded, but the sheer scale of this just makes it incredible. Wonder if i can get a client to turn a whole building into a comms channel?

January 7, 2010

Located in the shopping district surrounding Tokyo’s Tachikawa Station, the exterior of the mall-like N Building has been covered with QR code data so that store information can be captured from street level. The design teams at Qosmo and Teradadesign Architects have also put together an iPhone app that gathers real-time information and conversations within the building through an AR-like interface.

Watch a video of the project below:

N Building from Alexander Reeder on Vimeo.

Predicitions for 2010

There are so many floating around, lots of them contradictory, that i thought rather than add to the view points out there (i'm more of a everything is so possible i'll just take it as it comes along sort of a guy i guess), i'd just share the most interesting and concise i've read so far:

Thanks Futurelab: LOOK FORWARD

Nothing earth shattering (not many changes are these days. Seems we live in incremental times), but just some solid ideas on where things may be headed.

Touch screen interaction goes 3D

Older... but love the possibilities of this tech.

Remix parts of 50 Cent’s album on a new iPhone app

VitaminWater and 50 cent are teaming up to launch a new iPhone app that allows fans to remix parts of 50 Cent’s album on their device. Users can record and share their personal mixes via Facebook, email, or on the online interactive music companion site: www.50soundlab.com. The app is a lot of fun and the best user-generated remix will win studio time with 50 Cent himself! 50’s Sound Lab app will be available for free in the App store.

COCA-COLA - SPIN THE BOTTLE V2

The original app which was downloaded over 870,000 times was a simple take on the classic spin the bottle game, once users downloaded the free app they could choose a series of themes - each with its own soundtrack and background and then using the touch screen interface, spin the iconic glass bottle.

The latest iteration connects users to Facebook to spin with friend's profiles or use the images in their phone's camera roll. Users can then choose whether players Kiss, Hug, Tickle or High-five and then post messages about the winners of their Spin the Coke game to their Facebook walls.