Nova Spivack Semantic Web Talk
From: novaspivack, 4 months ago
Nova Spivack's talk on the future of the Semantic Web, how it works, the real value, differentiating the approaches, and what Twine is doing.
SlideShare Link
Tuesday, March 25, 2008
bmf sticky
From: novaspivack, 4 months ago
Nova Spivack's talk on the future of the Semantic Web, how it works, the real value, differentiating the approaches, and what Twine is doing.
SlideShare Link
Penguin's ARG
Thanks Melissa!
Penguin publishing dips their toe in Alternate Reality Gaming (ARG). Every week a story is published with clues leading to the seventh story location
http://wetellstories.co.uk/
Penguin publishing dips their toe in Alternate Reality Gaming (ARG). Every week a story is published with clues leading to the seventh story location
http://wetellstories.co.uk/
Alternative reality games (ARGs)
Posted on Contagious a little while ago, this article provides access to a few of the bigger ARGs on at the moment:
McDonald's Olympic - The Lost Ring and The Dark Knight Returns. NB: the Batman wiki give a great overview of the volume of activity going into the game/campaign
The Alternate Reality Game (ARG) is becoming an increasingly mainstream marketing tool, with everyone from Guinness to Warner Bros to P&G getting involved. For the uninitiated, an ARG is a gigantic treasure hunt played out both on and offline in which participants collaborate to solve puzzles and reach the game’s conclusion. This week sees the launch of The Lost Ring, an ARG to neatly remind us that it’s not only the sexy advertisers - the movies, the games - that get to play in this space. In an odd yet intriguing pairing, fast food giant McDonald’s is sponsoring the game in conjunction with the International Olympic Committee.
So far , the action appears to be an effort to highlight the true meaning of the Olympics (apparently it isn’t just there to throw the East-West Cold War and some hefty sponsorship deals into sharp relief). The story begins as follows: ‘Late in February 2008, six people awoke, blindfolded and garbed in athletic attire, in labyrinths scattered across the world. None remembered their past, but all bore a tattoo on their arm reading Trovu la ringon perditan, or "Find the lost ring" in Esperanto.’
It’s compelling stuff. Rumours abound that the puppetmasters in this case are none other than AKQA, which would explain the beautifully produced trailer video designed to get you started:
www.youtube.com/watch?v=HV2taCwugzk
The video directs you to the campaign website, www.thelostring.com - again, gorgeous to look at and fun to play with. And as with all ARGs, at the centre of the campaign is a part user-generated part professionally steered wiki, here: http://olympics.wikibruce.com/Home.
As many failed attempts at ARGs have shown, the form works best when the game builds towards a definitive conclusion, such as a movie or game release - or the Olympics. We’ve no idea where McDonald’s fits into all this, but it’s going to be intriguing to see how the golden arches will be integrated as the game goes on, if at all. Many ARGs feature real world interaction, and using the company’s retail outfits as meeting points could be a tidy tie-in. Are we all shortly to be found staggering round the Maccy D’s on Oxford Street asking strangers if they know where the ring is in Esperanto?
With the trailer already standing at around half a million views, The Lost Ring is off to a flying start. Points to McDonald’s for some creative leverage of their sponsorship, and to the IOC for embracing the power of the web to engage and inform. Now if only they could convince the Chinese government to do the same...
BONUS NEWS! The activity surrounding The Dark Knight, the next installment of the hugely successful Batman movie franchise, looked set to take the ARG form firmly into the mainstream with its mixture of just-dark-enough subject matter, and digital and real world interaction. Despite a hiatus following actor Heath Ledger’s untimely death, the game is happily still going on, highlighting the form’s flexibility. Check it out here.
http://batman.wikibruce.com/Home
McDonald's Olympic - The Lost Ring and The Dark Knight Returns. NB: the Batman wiki give a great overview of the volume of activity going into the game/campaign
The Alternate Reality Game (ARG) is becoming an increasingly mainstream marketing tool, with everyone from Guinness to Warner Bros to P&G getting involved. For the uninitiated, an ARG is a gigantic treasure hunt played out both on and offline in which participants collaborate to solve puzzles and reach the game’s conclusion. This week sees the launch of The Lost Ring, an ARG to neatly remind us that it’s not only the sexy advertisers - the movies, the games - that get to play in this space. In an odd yet intriguing pairing, fast food giant McDonald’s is sponsoring the game in conjunction with the International Olympic Committee.
So far , the action appears to be an effort to highlight the true meaning of the Olympics (apparently it isn’t just there to throw the East-West Cold War and some hefty sponsorship deals into sharp relief). The story begins as follows: ‘Late in February 2008, six people awoke, blindfolded and garbed in athletic attire, in labyrinths scattered across the world. None remembered their past, but all bore a tattoo on their arm reading Trovu la ringon perditan, or "Find the lost ring" in Esperanto.’
It’s compelling stuff. Rumours abound that the puppetmasters in this case are none other than AKQA, which would explain the beautifully produced trailer video designed to get you started:
www.youtube.com/watch?v=HV2taCwugzk
The video directs you to the campaign website, www.thelostring.com - again, gorgeous to look at and fun to play with. And as with all ARGs, at the centre of the campaign is a part user-generated part professionally steered wiki, here: http://olympics.wikibruce.com/Home.
As many failed attempts at ARGs have shown, the form works best when the game builds towards a definitive conclusion, such as a movie or game release - or the Olympics. We’ve no idea where McDonald’s fits into all this, but it’s going to be intriguing to see how the golden arches will be integrated as the game goes on, if at all. Many ARGs feature real world interaction, and using the company’s retail outfits as meeting points could be a tidy tie-in. Are we all shortly to be found staggering round the Maccy D’s on Oxford Street asking strangers if they know where the ring is in Esperanto?
With the trailer already standing at around half a million views, The Lost Ring is off to a flying start. Points to McDonald’s for some creative leverage of their sponsorship, and to the IOC for embracing the power of the web to engage and inform. Now if only they could convince the Chinese government to do the same...
BONUS NEWS! The activity surrounding The Dark Knight, the next installment of the hugely successful Batman movie franchise, looked set to take the ARG form firmly into the mainstream with its mixture of just-dark-enough subject matter, and digital and real world interaction. Despite a hiatus following actor Heath Ledger’s untimely death, the game is happily still going on, highlighting the form’s flexibility. Check it out here.
http://batman.wikibruce.com/Home
Monday, March 17, 2008
Friday, March 7, 2008
Social networking takes politics to the people - LONDON ELECTS YOU
From the guys at PSFK via Brand republic
Think you’d do a good job of running London? Brand Republic reports on a new social networking venture that encourages Londoners to run against Ken Livingstone and Boris Johnson in the chance to become the next Mayor of London. LondonElectsYou.co.uk has been set up to allow any individual to nominate themselves as an independent candidate for the Mayoral election on May 1st and promote themselves within the social media space.
Think you’d do a good job of running London? Brand Republic reports on a new social networking venture that encourages Londoners to run against Ken Livingstone and Boris Johnson in the chance to become the next Mayor of London. LondonElectsYou.co.uk has been set up to allow any individual to nominate themselves as an independent candidate for the Mayoral election on May 1st and promote themselves within the social media space.
Interested parties can set up a profile on the website stating their election manifesto with views on everything from crime to culture, and anyone can join up as a member which enables them to then vote for their chosen candidate. The nominee with the most votes on the site will be announced on March 28 and will then receive a generous £50,000 in funding for their deposit and election campaign, apparently provided ‘by anonymous members of the public, who believe that the time is right to bring politics back to the people’.
LondonelectsYOU is the first phase of the ELEXU concept. It is a social networking tool and a platform for ordinary people to use to bring politics back to the people. It’s about providing people with a VOICE and CHOICE in what is otherwise a limited and controlled political process. Left or Right, Red or Blue that’s the way it’s always been…, until now that is. As consumers we demand choice, we demand 1000 different TV programmes, we demand hundreds of different types of mobile phones, different foods and delicacies yet extraordinarily we are content to leave the most important choice of all (that which governs our lives) to a selection of Left or Right, Red or Blue. It is now time for people to take back this control and shape their own destiny.
The metric for the success of this site is not about whether our candidate becomes Mayor or not, it’s not about whether we have 1 candidate or 1000 candidates or 20 advertisers or zero. It’s about shaping the debate, empowering and inspiring people to come forward and challenge the system. It’s about creating VOICE and CHOICE. With your help and your friends help we can do just that.
Mobile as remote control in multi-player large format game
http://www.playmegaphone.com/video/MegaPhone.Palm_Centro_Party.mov
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