Nokia & Burton = push snowboarding

Fantastic open source approach and what a pointer to what Nike+ could have been if Apple didn;t do it ;)



http://blogs.nokia.com/pushburton/

Try before you buy

'Tryvertising' - a new trend that lets consumers experience a product virtually before they buy it - has prompted an online watch retailer to develop an app that lets would-be customers see how a watch looks on their wrist before they commit to it.

Canadian Nuevo Watches offers a form of virtual tryvertising with its new app, reports global trend monitoring website Springwise.com.

Click here to find out more!
Compatible with the iPhone and the 4th generation iPod touch, the Nuevo app from Monokromik lets users try on and select watches in the Neuvo watch collection without physically touching them.

The free app is available for download from the iTunes store (search 'Monokromik'); it requires iOS 3.1.3 or later. Once it's downloaded, users can virtually try on any of Montreal-based Nuevo's four CAD 45 watches, which come in black, bronze, gold or silver. The watches are only sold online, which makes the app especially useful.

Website: www.neuvomonde.com

Thanks to insideretailling.com.au

Store renovations

We all know that store windows, when done well have the ability to really lift public mood. So given that insight it's nice to see some retailers going to town on their refurbishments. After all, why should a renovation leave the window looking shabby and dull.

I think all retailers should take a leaf out these guys' books:

Gucci in New York



Nespresso in Paris:



Christian Dior, New York:





And then of course no-one can forget Gap's famous demolition ad of 2005:

eBay for Wine Lovers!

Opening today is Australia's first dedicated wine auction house - Crackawines.com.
The brainchild of Wine Ark founder Dean Taylor and digital media specialist (and current COO of Carsales.com.au) Shane Pettiona.

Cracka’s Wine Auctions will begin everyday at 1pm, seven days a week where prices start at the RRP and continue to fall until all the stock has been sold. When you click to purchase it locks the price. Shop too early and you could miss out on a super-low price. Leave it too late and there may be no more stock left.

It follows a similar model to that of theoutnet.com, whose 'Going, Going, Gone' sales are the same reverse type of auction - once the sale clock starts counting the price drops - and will only run for a limited time.

And delivery is quick aswell with Melbourne, Sydney and Brisbane customers assured to expect delivery of their auction purchases within 48 hours.

And as if you needed more reason to start bidding Cracka Wines is offering a $25 credit to new members and a chance to win $5000 in cash. In addition, all buyers go into a weekly draw for a bottle of Penfolds Grange during 2010.