Opening today is Australia's first dedicated wine auction house - Crackawines.com.
The brainchild of Wine Ark founder Dean Taylor and digital media specialist (and current COO of Carsales.com.au) Shane Pettiona.
Cracka’s Wine Auctions will begin everyday at 1pm, seven days a week where prices start at the RRP and continue to fall until all the stock has been sold. When you click to purchase it locks the price. Shop too early and you could miss out on a super-low price. Leave it too late and there may be no more stock left.
It follows a similar model to that of theoutnet.com, whose 'Going, Going, Gone' sales are the same reverse type of auction - once the sale clock starts counting the price drops - and will only run for a limited time.
And delivery is quick aswell with Melbourne, Sydney and Brisbane customers assured to expect delivery of their auction purchases within 48 hours.
And as if you needed more reason to start bidding Cracka Wines is offering a $25 credit to new members and a chance to win $5000 in cash. In addition, all buyers go into a weekly draw for a bottle of Penfolds Grange during 2010.
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