'Tryvertising' - a new trend that lets consumers experience a product virtually before they buy it - has prompted an online watch retailer to develop an app that lets would-be customers see how a watch looks on their wrist before they commit to it.
Canadian Nuevo Watches offers a form of virtual tryvertising with its new app, reports global trend monitoring website Springwise.com.
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Compatible with the iPhone and the 4th generation iPod touch, the Nuevo app from Monokromik lets users try on and select watches in the Neuvo watch collection without physically touching them.
The free app is available for download from the iTunes store (search 'Monokromik'); it requires iOS 3.1.3 or later. Once it's downloaded, users can virtually try on any of Montreal-based Nuevo's four CAD 45 watches, which come in black, bronze, gold or silver. The watches are only sold online, which makes the app especially useful.
Website: www.neuvomonde.com
Thanks to insideretailling.com.au
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