Ahhh so is this where augmented reality will take us in the next decade? Hopefully not, but I can see what Keiichi Matsuda was thinking when creating this amazing video, with the blend between architecture, augmented reality and consumerism combining to create a pretty hectic (or is that enhanced?) kind of life. Hmmm.
This would be in direct comparison to Nokia’s Augmented Hyper Reality Demo released late last year where the combination of Augmented reality will supposedly simplify and energize life.
My take; this is still a decade off before it will have the supported hardware / apps to be remotely feasible. You just never know what’s around the corner, but it probably won’t be this!?
Been busy/lazy for much posting this week, but here are two things that made me go Wow recently...
Nokia's geolocating, Ovimaps interactive billboard (thanks @damjanov for the link to the vid)
And, the totally cool, all-in-one soccer ball, portable generator, community builder and global health tool... Soccket (Cheers Springwise)
Over 1.5 billion people—one quarter of the world’s population—live in areas with no access to electricity, according to a recent UN report. Capitalizing on a sport's global appeal to address this problem, a group of Harvard University students developed sOccket, a soccer ball that turns energy from a kick into electricity.
The portable energy-harvesting device captures the impact energy normally dissipated when the ball is kicked, storing it to charge lights, cell phones and batteries. It works with inductive coil technology, similar to that found in flashlights that power up when shaken. For each 15 minutes of play, it can store enough energy to power a small LED light for three hours. sOccket could eventually help ease the reliance on toxic kerosene lamps in developing nations, thereby reducing the associated health risks.
Currently in the prototyping stages, sOccket has been successfully piloted in Durban, South Africa, and the development team has plans to market a commercial version of the sOccket in Western countries as a high-end tech toy, possibly using a "buy one-give one" model, to subsidize the cost of distributing sOccket in developing nations. Being an all-in-one soccer ball, portable generator, community builder and global health tool, sOccket is another shining example of the functionall trend covered in our sister site’s latest briefing. sOccket has attracted several development funding grants and is now in the process of developing production and distribution partnerships. One to partner with or otherwise get involved in? (Related: Hippo water roller — Single-use toilet bag turns human waste into fertilizer.)
Hermes created an interactive window in Tokyo's Ginza. A video looped on an LCD screen of a woman blowing gently is synced with a puff of air onto a silk scarf giving the illusion she is blowing on it.
Advertising as a service... in the extreme. Thanks Ads of the World
Driving a convertible in Halle (Salle) – at first glance this doesn’t appear particularly spectacular, but in reality it’s a small miracle. For Halle is statistically the rain capital of Europe, with 266 rainy days per year (2004). Sixt and advertising agency Jung von Matt/Elbe were evidently unwilling to accept this cold, wet situation, so they enlisted the help of former NVA fighter pilot Sandro Wolf who used the chemical silver iodide to “blow Halle’s clouds away”. This extraordinary feat can be witnessed in the film “Sun in Halle”, which is currently being exclusively screened at sixt.de. The film reveals the secrets of the pin-prick tactic, which Sandro Wolf uses to successfully combat rain and storm clouds. It also shows disturbingly beautiful images of a completely cloud-free Halle, as well as the city’s proud inhabitants enjoying the sun – in an affordable convertible from Sixt, of course.
Thanks PSFK for this. I know there is some much hype about the AR space these days, a lot of it unfounded, but the sheer scale of this just makes it incredible. Wonder if i can get a client to turn a whole building into a comms channel?
January 7, 2010
Located in the shopping district surrounding Tokyo’s Tachikawa Station, the exterior of the mall-like N Building has been covered with QR code data so that store information can be captured from street level. The design teams at Qosmo and Teradadesign Architects have also put together an iPhone app that gathers real-time information and conversations within the building through an AR-like interface.
There are so many floating around, lots of them contradictory, that i thought rather than add to the view points out there (i'm more of a everything is so possible i'll just take it as it comes along sort of a guy i guess), i'd just share the most interesting and concise i've read so far:
Nothing earth shattering (not many changes are these days. Seems we live in incremental times), but just some solid ideas on where things may be headed.
