Friday, February 11, 2011

Thinking Cap Sparks Creativity Via Electrical Current

Great stuff from Sydney Prof here... via PSFK

February 10, 2011

allan snyder-University of Australia-thinking cap-electrical current

Scientist Allan Snyder at Australia’s University of Sydney’s Center for the Mind has developed a ‘thinking cap’ that sparks creativity by passing low levels of electrical current to the right, creative half of the brain, while simultaneously suppressing neural activity in the left. Allan said the goal was to suppress habits and opinions gathered through life experiences to help users see problems and situations as they really appear. The device was inspired by accident victims who experienced a sudden surge in creativity after damaging the left half of their brains.

Simple math tests were administered to test the contraption. Out of a sample 60 participants, three times as many people who wore the cap were able to complete the tests.

University of Sydney’s Center for the Mind

[via The Sun


The Psychology of Facebook: Implications for Social Commerce

Nice post from Paul Mardsen via Social Commerce Today, on the why's of facebook usage

Thinking of using Facebook as a social commerce platform? Then it can help understand the social psychology of the Facebook user. Here are 7 evidence-based insights from recent psychology research into why we do what we do on Facebook (to learn more, check out Jeremy Dean’s wondrous PysBlog – an Aladdin’s Cave of practical insight)
  • It’s all about ‘Social Capital’, baby: Facebook is used to manage social capital – the power, privilege and possibilities we have by virtue of the social networks we are part of. Ellison et al. (2008) found that Facebook users had higher levels of ‘social capital’ – in other words more ‘friends with benefits’. Social Capital is a BIG concept in understanding social media – more in upcoming posts. How could social commerce help improve the social capital of Facebookers, whilst helping them shop smart with their social intelligence?
  • The Facebook 7s. Tap into one or more of the 7 core Facebook activities (‘uses and gratifications‘) identified by Joinson (2008). Note: connecting with or buying from brands and businesses is not one of them)
    1. Connecting (with People)
    2. Participating (Group Behaviour)
    3. Sharing (Media)
    4. Using (Apps)
    5. Updating (Status Updates Sharing/Learning)
    6. Surfing (People – Virtual People Watching)
    7. Investigating (People – Social Surveillance)
  • The Disinhibition Effect: Facebook disinhibits people – they say, share and do things they wouldn’t share, say or do in face-to-face situations. Nosko et al. (2010) found that young, single people were particularly likely to disclose sensitive information about themselves. How could you use the ‘disinhibition effect’ to build a revealing social commerce strategy (think blippy)
  • Beautiful People: Walther et al. (2008) found that attractive friends boosted the perceived attractiveness of participant’s profiles (unlike the contrast effect in real life). Boost the attractiveness of Facebookers by helping them mix with beautiful people.
  • The magic number of 150: People can manage relationships with 150 people – and Tong et al. (2008) found Facebooker’s social attractiveness peaked at around this number. Help people manage relationships.
  • Jealousy: Compulsive Facebook usage is a sign that your partner may be a jealous type (see social surveillance above): Muise et al. (2009) found that participants who spent more time on Facebook were more jealous of their partner. Opportunity to build apps that play on partner paranoia?
  • The Truth is Out There: Strangely, people tend to be honest about themselves on Facebook: Back et al., (2010) found that Facebook profiles generally reflected their owner’s actual rather than idealised selves. Harness honesty in social commerce.

Monday, February 7, 2011

Collective Vigilance

Great new start-up using crowd sourcing to find those nasty hidden surprises in your bills. I imagine it's quite a challenge for the team to get the platform set up and running, especially for international roll-outs across different banking systems, but some potential for real value-add to end users here.

http://www.billguard.com/


Near field communications - the death of the password?

Bit slow off the mark with reposting this, but a nice article from Computer World about how near field communication (NFC) enabled devices, like the new Android Nexus (can't wait for them to be released here in OZ), could not only change things like credit cards and micro-payments, but also how we handle secure access to data and services.

How Apple and Google will kill the password

Prediction: Your phone is about to become a universal biometric ID and debit card

By Mike Elgan
January 29, 2011 07:55 AM ET


Computerworld -
Imagine sitting down at a public PC, surfing the Web, visiting Facebook, checking your online bank account and buying something on Amazon.com -- all without entering passwords or credit card information.

It gets better. You get up and leave without even logging out. Some shady criminal type sits down at the same PC and finds his attempts at cracking your password foiled at every turn. Your accounts can't be accessed because your phone is no longer on the desk.

It gets better still. Hop in your car and press the "Start" button -- no key necessary. The car knows it's you after you wave your phone over the dashboard, and it adjusts the driver's seat and steering wheel just for you.

On your way to work, you swing by Starbucks to grab a Trenta Iced Cafe Mocha with whip. To pay, you wave your phone over a terminal on the counter, grab your drink and head for work.

Arriving at the office, you sail past security with doors unlocking automatically as you approach them. When you walk into your office, the lights and PC come on auto-magically.

But what's this? While you were out, IT replaced your old-and-busted PC with the latest and greatest. The PC is a blank slate, and it's unaware of your data or settings. No worries. Just drop your phone on the desk, and the system instantly implements your settings and begins downloading your work documents from the cloud.

While all this is happening, a co-worker walks in talking smack about the game yesterday -- and the ill-advised bet you lost. You owe him $10, so you both pull out your phones. You launch an app, type in the number 10, and tap the phones together to transfer the money.

All this has taken place without a single password or credit card.

The magic happens when you can combine a biometric ID system (which uses some kind of scan from a smartphone to verify that you're actually in possession of the device) with a secure short-distance wireless communication technology that other devices (cash registers, PCs etc.) can read.

What's wrong with passwords?

Why do we need a new ID system? Because most users don't create secure passwords, and they can't always remember the ones they create.

On any public system -- like, say, Facebook -- if a hacker tries the 20 most common passwords on enough accounts, he'll eventually break in. Any two-bit suburban script-kiddie can download free software to crack the majority of passwords on a public system within hours.

Many people use a single password for all accounts. Once a hacker gains access to the password, he can wreak havoc, steal your identity, destroy your credit, ruin your relationships and expose your secrets.

Password protection -- or lack thereof -- is the IT industry's dirty little secret. Passwords are a broken and obsolete model, yet everyone relies on them and pretends they do what they're supposed to do.

The obvious password replacement is biometric identification -- the use of a system capable of recognizing unique physical attributes, such as fingerprints, iris patterns or voices.

Far too many people don't trust biometrics because it feels like Big Brother technology. But I believe that if the biometric system resides on the user's cell phone, and is under the user's control, such technology would be far more acceptable to the public.

How Apple will kill passwords

Apple doesn't discuss future product plans, but it appears likely that the company is aggressively pursuing the development of technologies that replace IDs, passwords and credit cards.

Two years ago, Apple was in the news for patenting a range of biometric ID tools for the iPhone, such as a voice recognition system, a retinal scanner that uses the phone's camera or, most likely, a system that uses the screen to scan fingerprints.

Last year, Apple hired an expert in Near Field Communication, or NFC, to head up the company's Mobile Commerce department. NFC is technology that enables the transfer of data over distances of just a few inches -- a model that's far more secure and reliable than, say, Bluetooth. Other inside sources have been quoted as saying that Apple plans to build NFC into the iPhone 5.

Apple has also recently advertised three job openings related to payment platforms and short-range wireless data transfers.

And Apple has been granted NFC-related patents.

Apple is in a unique position to add biometric ID and the short-range communication technology that would make it effective.

Because Apple makes both handheld devices and PCs, it could easily build support into both. And because Apple already maintains one of the largest e-commerce systems in the world -- the various iTunes stores -- it already has most of the infrastructure for payments in place -- and the credit card numbers of millions of customers.

Most important, however, Apple has proved to be the best company in the industry at taking research concepts that have been going nowhere for years and mainstreaming them overnight. It did that with multitouch user interfaces, cell phone videoconferencing and touch tablets. And it could do it with biometrically secured NFC ID and commerce systems.

In other words, all Apple needs to do in order to turn the iPhone into a universal debit card is to add a tiny, inexpensive chip to the device. And all Apple needs to do in order to make the iPhone a universal secure ID is to add a fingerprint scanner to the phone and put another chip in its various desktop systems.

Of course, it could be a while before you can use an iPhone as a universal debit card. It could take Apple some time to establish the partnerships and programs necessary to get every gas station and grocery store to support iTunes. But the password-killing ID card functionality could exist on Apple systems as early as this year, or most likely next year.

How Google will kill passwords

Google, meanwhile, does discuss (some) future plans. CEO Eric Schmidt announced late last year that Android Gingerbread 2.3 and later versions will support NFC at the software level. It's up to Google's hardware partners to build that functionality into Android devices.

Google is already using cell phones to improve security. The company has a universal password log-in that grants admission to most of its many online services, from Gmail to Google Latitude. Google encourages users to associate that single sign-on password with their cell phone number. If someone hacks your Google password, you can get a new password sent to your phone.

The Android platform has also been at the forefront of workable biometric solutions for cell phones. In fact, you can already download Android apps that do face recognition and iris scanning.

What doesn't exist yet is a Google-approved or Google-designed system that ties it all together -- NFC, payment and biometric ID. But with Apple apparently taking the lead when it comes to using a cell phone as a debit card and a universal ID, you can be sure Google will step up and do whatever is necessary to compete.

I believe that it will soon be possible to live without passwords or credit cards. If Apple builds in these capabilities, you can be sure Google will. And if Apple and Google do it, so will all of their competitors.

It won't be easy -- we can look forward to messy standards and privacy battles. But once they ship cell phones that can replace both passwords and credit cards, I think life will be more convenient -- and more secure.

Mike Elgan writes about technology and tech culture. Contact and learn more about Mike at Elgan.com, or subscribe to his free e-mail newsletter, Mike's List.