Mobile Fanta App Only Teens Can Hear

Thanks BNET for this

Ogilvy Advertising has created what sounds like an unbelievably annoying Fanta campaign for teens. It consists of a mobile app that uses high-pitched frequencies that those over 20 generally can’t hear. (Your hearing declines with age.) The sounds include wolf whistles, “pssts,” and warnings tagged to words or phrases such as “cool,” “uncool” and “let’s get out of here.”

Ogilvy’s digital strategy director Giles Rhys Jones reports that the noises were played during a presentation of the work to the Ogilvy board and, you guessed it, none of the oldies heard any of them:

Despite the prevalence of ironic t-shirts, difficult glasses and trainers hinting at at least a desire to recapture their youth, no one noticed.

The device was created by “mad inventor” Howard Stapleton, who was responsible for “teen mosquito repellant,” a device that plays classical music outdoors in order to annoy da yoof and make them shuffle along to the bus shelter instead.

10 of the Best Adobe AIR Applications

Thanks Mashable for this run down on ten of the best for air

December 1, 2008 - 8:33 pm PDT - by Sean P. Aune 2 Comments

Are you getting the most out of your Adobe AIR installation? Are you one of those people that installed it for one specific application and never explored what else was out there? Well, it’s time to get more out of AIR, and here are 10 apps that will make you anxious to get AIR up and running.

What are the Adobe AIR apps that you couldn’t live without? Tell us in the comments!

DeskTube - DeskTube lets you get complete control over YouTube on your desktop. Search, watch, comment, get embed codes, upload your own videos and even download the videos you are currently watching as MOV files.

Dorame - Dorame doesn’t add much to the Pandora listening experience, but it does give you the freedom of being outside of your browser and changing up the appearance of the service.

EarthBrowser - EarthBrowser gives you live updates of clouds, earthquakes, the weather, satellite overlays, volcanoes, fires and a whole lot more.

Feedalizr - Many people have downloaded service specific apps like TweetDeck, Twhirl and so on, but Feedalizr rolls several social tools into one app. You can work with Facebook, Flickr, FriendFeed, Jaiku, Twitter and VideoVideo all from this one handy interface.

Google Analytics - While most people love looking at statistics about their websites, Google Analytics can be a bit slow at times for those webmasters that use their tools. This Adobe AIR app gives you the ability to open reports in multiple tabs for easier switching and allows you to change date ranges faster.

MiniTask - A desktop tool for creating detailed to-do lists that you can separate out by categories, copy the items out to other programs, set reminders, print out task sheets and more.

Posty - Get all of your FriendFeed. Identi.ca, Jaiku, Pownce, Tumblr and Twitter updates in one handy application with built-in URL shortening, spell checking, message search and more.

TweetDeck - While it seems that apps that only work with one social site are becoming passe, TweetDeck gives you so much control over how you see your Tweets, it is well worth it. Your incoming messages are already split into columns for timeline, replies and direct messages, and then you can build custom columns for things such as work, friends and more.

Twhirl - The odds are fairly high that this is the application you installed Adobe Air for in the first place, but that doesn’t exclude it from the list in case it wasn’t. Probably the most popular of the Twitter clients, Twhirl also supports interactions with multiple accounts for FriendFeed, laconi.ca, seesmic and Twitter.

Yammer - Yammer, the private corporate microblogging service, gets a desktop client that runs on the Adobe AIR platform, allowing you to use all the features of the service freed from your browser.

now this is being transparent

thanks damian: http://www.internode.on.net/customer-service/