With Youtube getting on the shopping band wagon and Facebook launching 'deals' it was only a matter of time before Google also took part in the conversation.
On Wednesday, Google launched Boutiques.com, it's very own online shopping centre. The website is designed to give users a personalised shopping experience allowing you to browse through designers, follow them and be followed. It includes bloggers recommendation pages, celebrity style pages and popular trend pages. Perfect for those who need inspiration to build their wardrobe.
Googles Product Management Director, Munjal Shah wrote:
"It lets you find and discover fashion goods by creating your own curated boutique or through a collection of boutiques curated by taste-makers -- celebrities, stylists, designers and fashion bloggers. These days, bloggers, stylists and everyday fashionistas are expressing their sense of style online. We invited them to create boutiques so people could shop their diverse styles. But you have a unique and independent style too, so Boutiques also lets you build your own personalized boutique and get recommendations of products that match your taste."
The site is set up to let users filter their searches by size, silhouette, patterns and colors. Google also is offering what it's calling "inspirational photos." If a user searches for brown boots, photos will pop up on the right showing brown boots with matching outfits.
However, Boutiques.com is currently only available in the U.S. and only for women's fashion. Google has said that it intends to expand but has yet to state when.
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