Pizza Hut has launched an Australian iPhone app to enable mobile ordering of products.
The app features an augmented reality function or ‘GPS Store Finder’, giving iPhone 3Gs users with the ability to find their nearest Pizza Hut store. Users can hold up their iPhone 3Gs, the camera opens and the screen shows what is in front of the user, as well as small tabs highlighting the direction and distance of Pizza Hut locations nearby.
All iPhone users will have fun with the exclusive racing game – a great way to be entertained while waiting for their orders to be delivered.
The app gives customers the ability to order a selection of food including pizza, tuscani pasta, sides, and drinks. Orders can be saved as an ‘ifav’, making it quicker to order in the future.
Pizza Hut’s iPhone app has been specially created for the local market and is based on the popular US version.
The app can be viewed at http://www.pizzahut.com.au/iphone and downloaded from the iTunes store.
Pizza Hut will also launch a new ordering service for a variety of other 3G mobile phones in the near future.
To see a demonstration of the app, go to www.pizzahut.com.au/iphone.
From Inside Retailing March 17
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