One of the most complex features of Twitter for new users to understand is the hashtag, a topic with a hash symbol (”#”) at the start to identify it. Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it.
The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter’s Trending Topics.
So how do you disseminate and make sense of all this hashtag madness? By going through the art of the hashtag step-by-step, of course. This short guide details how to identify, track, use, and organize hashtags in an efficient and useful way. Just be sure not to flaunt your new hashtag wisdom.
Have a tip to share on hashtags or a unique way you utilize them? Be sure to share with everyone in the comments.
1. Identifying hashtags
For new Twitter users, and even we veterans, figuring out what a specific hashtag is being used for can be a major chore. When a hashtag starts to trend, it gets even more difficult to parse the information stream.
So what’s the most efficient way to figure out those nasty hashtags? Luckily, there a few great tools that can assist in hashtag enlightenment:
What the Trend?: This useful little service makes it really easy to learn about trending hashtags. When something starts trending, What the Trend? will provide a quick blurb on what’s going on.
Twubs: Twubs, which we recently reviewed, uses a wiki system to help disseminate information on a hashtag. It aggregates tweets and imports pictures to help illuminate the topics being discussed.
Hashtags.org: While not the best at helping you understand the meaning behind a tag, Hashtags.org is good at showing you its use over time and recent tweets, which oftentimes is enough to figure out the meaning behind the tag.
Tagalus: Tagalus is a simple dictionary for hashtags. It’s very easy to find information on thousands of hashtags as defined by other users. You can also define a hashtag by tweeting tagalus.
2. Tracking hashtags
What’s buzzing on Twitter right now? If you’re a tech journalist, marketing professional, or just a person interested in trends, there are many useful tools and techniques to keep up with the Twitter conversation via hashtags.
If you’re trying to track tweets from a hashtag in real-time, Monitter and Twitterfall are good choices. Once again, Hashtags.org provides graphs and hour-by-hour information on top hashtags.
One last tip: if you need to track a less popular Twitter hashtag, try setting up a Twilert to get a daily email of the use of a specific hashtag.
For more, be sure to check out 15 Fascinating Ways to Track Twitter Trends.
3. Using hashtags
Although not terribly complicated, hashtags have some unwritten rules. The primarily one to remember: don’t overuse them. If every one of your tweets IS a hashtag, you dilute the usefulness of them by fragmenting the conversation. In addition, many people will shy away from you because it seems spammy.
Another simple tip: give your hashtag context. Most people won’t actually know what your hashtag means, so give a quick explanation in one of your tweets or, if you’re making a hashtag, make it very apparent what it’s talking about.
Finally, if you’re looking to create a hashtag, be sure that it adds value for yourself and your followers. The best way to utilize them is when you need to organize information. Conferences, major events, and even reminders (i.e. #todo) can help organize specific tweets and make life easier on you and your followers.
The Twitter Fan Wiki also has some interesting reading material on hashtags if you’re looking to further your hashtag education.
4. Organizing hashtags
When I speak of organizing hashtags, I’m talking about conferences and events, which rely on the hashtag system more than almost any other entity. It’s become standard to track the conversation regarding speakers and afterparties via a hashtag.
If you’re about to put on an event or are looking to take your event to a new level, here are some useful tips for hashtag organization:
- Choose a single hashtag early: This may seem simple, but it is vital to get right. Choose a simple hashtag that represents your event or brand. If your event is the Business of the Calling Ducks conference, don’t use #businessofthecallingducks as your tag. How about #bizducks instead?
- Remind attendees of the hashtag constantly: On your website, on your Twitter feed, at the opening remarks, and throughout the day, make a friendly reminder about your hashtag and that you can track the conversation through it.
- Provide a website widget: For anyone who isn’t using or knowledgeable with Twitter, provide an easy conversation tracker tool on your website. You can make one via Widgetbox or Tweetgrid.
More Twitter resources from Mashable
- HOW TO: Use Twitter for Customer Service
- 5 Terrific Twitter Research Tools
- HOW TO: Find a Job on Twitter
- 10 Most Extraordinary Twitter Updates
- 40 of the Best Twitter Brands and the People Behind Them
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