Doritos New Game

This post is thanks to Mathieson Typepad

DORITOS LAUNCHES ONLINE 'QUEST' CONTEST WITH MOUNTAIN DEW-FLAVORED TORTILLA CHIPS

On the heels of last year's X-13D name-the-flavor contest, Doritos is hoping you'll munch your way to their new online experience and down a bunch of Mountain Dew-flavored tortilla chips.

Actually, the taste is more limony- 7-UP with salt. But once you find out it's really Mountain Dew, you get it - not that you'll particularly want to. We are, after all, talking about lemon-Lime potato chips without the benefit of a caffeine kick.

But finding out that's Mountain Dew is the actual flavor takes a little work (or would of, if I didn't just tell you). The bags just say "The Quest: Guessing the flavor is just the beginning."

A URL on the package points you to Doritos' branded entertainment unit SnackStrong Productions, but really takes you to Doritos.com, which would be so much easier to enter.

And even then it would be a bad idea, because it's very hard to actually find a link to the Quest experience (it's really at doritosthequest.com, and the packaging should say that) - where you find out you can win up to $100,000 for proceeding in an online adventure where...oh it doesn't really matter. It seemed too involved.

The whole thing seems similar to the far more interesting "Indy Quest" Indiana Jones online adventure game.

Still - an interesting approach to engaging tweens and teens who make up the natural target for both Dew and Doritos (and there's 80's-style synergy here: Both Dew and Doritos are owned by Pepsi).

Kids, no doubt will dig in and see what it's all about.

That is, if they can find it.

http://mathieson.typepad.com/genwow/2008/06/doritos-launche.html