At 2 p.m. ET on Friday, Ted Baker London will open the first live, Twitter-operated styling studio.
Over a two-hour period, a rotating selection of seven U.S. fashion bloggers will use a live video stream and Twitter (Twitter) to direct hair stylists, makeup artists, runners and models to create a number of different looks from 450 pieces of Ted Baker’s Autumn/Winter 2010 collection. Spectators can follow the styling session, which takes place at Ted Baker’s headquarters in London, live on takeonted.com and on Twitter by following @ted_baker.
Viewers are also encouraged to tweet in their own styling suggestions with the hashtag #takeonted. The best ideas, the company promises, will have a chance of winning a prize.
We think this is a clever promotion to raise awareness of Ted Baker’s clothing line among fashion bloggers and their readers, and is sure to boost the follower count of Ted Baker’s Twitter account, which currently sports a little less than 600 followers, as well. This marks the first big social media promotion we’ve seen from the company.
Lauren Indvik - mashable
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