Love the thinking around social being 'done' (from tech perspective at least), about reality being 'broken' and the general divergence and convergence between the real world and game driven environments.
Approaches utilising understanding of what drives engagement and motivates interaction are definitely going to be at the core of the next digital wave.
Thanks TED and DICE2010 for these great talks:
Also recommend reading Jane McGonigal's paper on Engagement Economy http://www.iftf.org/node/2306
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