Augmented Reality Platform Covers Building Exterior

Thanks PSFK for this. I know there is some much hype about the AR space these days, a lot of it unfounded, but the sheer scale of this just makes it incredible. Wonder if i can get a client to turn a whole building into a comms channel?

January 7, 2010

Located in the shopping district surrounding Tokyo’s Tachikawa Station, the exterior of the mall-like N Building has been covered with QR code data so that store information can be captured from street level. The design teams at Qosmo and Teradadesign Architects have also put together an iPhone app that gathers real-time information and conversations within the building through an AR-like interface.

Watch a video of the project below:

N Building from Alexander Reeder on Vimeo.