Tommy Hilfiger has opened a new global flagship store - in the heart of Manhattan.
The new store - at 681 Fifth Avenue - is the largest in the brand's global network and positioned amidst an elite group of upscale retailers on one of the most prestigious shopping avenues in the world.
Inspired by modern meets traditional, and based on 20th century architecture, the 22,000 sqft freestanding store is designed by the Tommy Hilfiger creative team in partnership with Callison Architects. Taking creative cues from McKim, Mead, and White, the store's interior features a dramatic, modern centralised staircase that doubles as a viewing platform for a revolving art installation and ascends a total of four levels. Designed digitally, the staircase resembles a floating sculpture that provides continuous views of Fifth Avenue, complete with Brazilian cherry treads and glass railing.
Spanning four floors and a lower level, the store features oil-rubbed bronze metal fixtures as well as a grand restoration of the building's facade to its original Indiana limestone. The first floor, offering men's sportswear, is offset by elegant ivory drapes against walnut panels, channelling the old charm of a library and men's club.
Upon walking downstairs, the lower level houses Hilfiger Denim where customers can find a bar-inspired wrap desk with stools and a seating area - all set for comfortable lounging.
The second floor presents an extensive selection of men's tailored, runway and accessories, and a glimpse of the main floor and lower level from a glass railing with leather cap. The third floor showcases women's sportswear and is characterised by Tommy Hilfiger-trademark 1960's Venini chandeliers and a Brazilian cherry herringbone floor, while the fourth floor offers the women's runway collection, emphasised by glass doors that open onto a balcony overlooking Fifth Avenue.
To commemorate the opening, the store features an exclusive product offering, upscale retail services, and a new global packaging debuting this US autumn with shopping bags and ancillary items that are 100 per cent recyclable. The highlighted product will include the Tommy Hilfiger Fifth Avenue Pink Collection, comprised of pink women's outerwear, knitwear, dresses, scarves, gloves, watches, belts, and gifts such as journals and luggage tags as well as select pink men's ties; additional men's product will focus on plaids, ranging from a plaid trench coat to a classic pea coat.
Retail services will offer a tailor, shoe shine, and iconic American snacks, in addition to varying monthly complimentary activities such as personal denim fittings, celebrity stylist appearances, monogramming and shopping nights.
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