Free Online Tax Prep is Gaining Attention with New Audiences Through ChaCha’s Innovative Ad Solutions
INDIANAPOLIS--(BUSINESS WIRE)--ChaCha, the fastest growing SMS mobile search service in the industry, today announced the launch of a new SMS mobile advertising campaign for H&R Block. As the world’s preeminent tax services provider, H&R Block understands all too well that tax season is, for many, a time of dread, uncertainty and overall confusion. Teaming with ChaCha and its expert guides to disseminate tax-related answers combined with advertising about the company’s Free Online Tax Prep service is an ideal entry into the SMS mobile advertising space.
“ChaCha’s uptick in volume this time of year made them a logical choice to work as we help consumers navigate this tax season,” said Paula Drum, vice president of marketing for digital tax services. “I think the program not only provides H&R Block with another connection point to consumers at a critical time of the year, but also provides consumers with easy access to much-needed free answers to their difficult tax questions. And, as an added benefit, taxpayers can also learn about H&R Block’s Free Tax Prep service on-the-go from their mobile devices.”
Last year ChaCha experienced a massive 24.6 percent increase in tax-related questions leading up to Tax Day, April 15. Partnering with ChaCha and linking its messaging to the myriad of queries the mobile search provider receives in 2009 gives H&R Block an advantage and allows them to get its message out in ways the competition hasn’t yet pursued. With 263 million mobile subscribers in the U.S., H&R Block knew what direction it needed to take during the 2009 tax season, and chose ChaCha to host its inaugural SMS mobile advertising campaign.
“ChaCha is honored to be a part of H&R Block’s first ever SMS mobile campaign,” said Scott Jones, CEO of ChaCha. “Our innovative ad delivery platform gives companies like H&R Block the opportunity to extend their messages and increase awareness by new mediums they may not have considered before.”
As one component of a fully integrated campaign, H&R Block’s SMS ads will run in tandem with additional online advertising initiatives. Upon making tax-related inquiries, ChaCha users will receive SMS ads from H&R Block, promoting and directing users to its WAP site (m.hrblock.com) where they can learn more about H&R Block’s Free Online Tax Prep service.
About ChaCha
ChaCha, a free mobile answers service, allows users to call 1-800-2ChaCha™ or text questions to ChaCha (242242™) on mobile phones and receive answers within minutes. Its unique advertising solutions provide pay-for-performance opportunities for advertisers to precisely target and embed their messages within millions of text conversations. Unlike traditional media, ChaCha’s advertising platform is simple and measurable.
About H&R Block
H&R Block Inc. (NYSE:HRB) is the world’s preeminent tax services provider, having served more than 400 million clients since 1955 and generating annual revenues of $4.1 billion in fiscal year 2008. H&R Block provides income tax return preparation and related services and products via a nationwide network of approximately 13,000 company-owned and franchised offices and through TaxCut® online and software solutions. The company also provides business services through RSM McGladrey. For more information visit our Online Press Center at www.hrblock.com.
1 comment:
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