If you were beginning to think that Japanese clothing brand Uniqlo was settling in to business as usual with their US retail presence, November 18 might prove that wrong. Remember back two years ago back two years ago when prior to opening the flagship store in Soho, the company setup a number of shipping containers transformed into popup shops around NYC.
Next month’s event in Times Square will promote the Heat Tech innerwear line. Uniqlo is giving away free Heat Tech items that will be distributed by a ‘Giant Human Vending Machine’ Yes, you read that correctly. Amy Odell of NYMag spoke to a representative at Uniqlo who described what is going to take place.
Basically we’re going to have two mimes. A male and a female mime inside the machine. And the public can see them through glass. When you get there, we’re going to have Uniqlo reps dressed in the silver bodysuits. And they’re going to hold a thermograph scanner — think of an airport security machine. The thermographer identifies cold spots in your body. After you go through that, you go to the vending machine and push a button and the mimes are going to do a synchronized choreographed routine and then your outfit comes out.
[ via NYMag ]
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