Wednesday, July 16, 2008

Ikea invites you to come into the closet

This is a cool site by Ikea, Sweden, thanks to Adland for this find.

Ikea has launchd a new commercial and website to invite Swedes to "come in to the closet" - you can find the website at Kominigraderoben.se. Once the flash has loaded you can see different closet/room solutions (use the left and right arrows named "byt rum") but also watch bizarre backwards dancing done by characters in each closet, and you can control their moves. Either pick a song (bottom left button), or upload your own, or why not sing into the mike of your computer? The identically dressed dudes move best to african beats. The only thing I dislike about this Ikea closet business is that I don't have an entire room that I can use as a closet! And with the sparse living space us city-dwellers have, who the hell does? I'm getting a case of Ikea closet envy.
http://commercial-archive.com/node/144404

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