This is just a quick post thanks to The Centre for Media Research on the growing rate of visitors to consumer magazines online.
Web Magazine Reach, Users and Minutes Up in 2008
According to Magazine Publishers of America, consumer magazine websites averaged 70.7 million unique monthly visitors during the first quarter of 2008, an 11.9% increase over the same period in 2007. This gain reflects more than three times the rate of growth for the overall U.S. Internet audience, which rose 3.7% in the first quarter.
The analysis also showed that:
The average first quarter monthly reach for magazine websites grew to 43.4% of the total U.S. Internet population, up from 40.2% in 2007
Magazine website users accounted for an average of more than 497.3 million total sessions per month during the first quarter, a 16.3% improvement over the same period last year
Visitors to magazine websites spent an average of 2.3 billion minutes per month during the first quarter, resulting in a 16.7% increase versus the same period in 2007
Nina Link, President and Chief Executive Officer, Magazine Publishers of America, concludes "Magazine brands online are getting ‘stickier' with web audiences... Publishers are increasingly employing the latest digital innovations to broaden their reach and appeal... "
For more about the MPA, please visit the PressRoom here.
Research Brief for Monday, June 2, 2008:
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