Here are some examples of how famous brands are using widgets and using them well... I think its a good thing that there isn't strong branding on the CokeTags because it gives some credibility to Coca-Cola when they say that "they believe that connecting people and giving them a way to share what matters is one of the many things that helps define The Coke Side of Life". But le me know if you agree or not? Here are the links thanks to Contagious:Nike has developed ‘MyNike+Mini’, an avatar-based widget that can be downloaded as a screensaver or saved to your Facebook profile. You can customise your own ‘mini me’ runner and give them a look put together from a stock selection of hair, eyes, mouth, nose, shoes, clothing and facial hair. If you so wish, your avatar can bear no resemblance whatsoever to the sweat-soaked, red-faced real version.
http://nikeplus.nike.com/nikeplus
Watch out for the nifty CokeTag, coming to a social network near you. A customisable widget, the CokeTag enables social networkers to promote themselves and their interests. Thanks to a set of expandable menus, users can store and display bundles of their favourite links. A built in click-tracker lets the creator keep count of exactly how many people have looked at their CokeTag and what links they have chosen to follow. Currently in beta on Facebook, the widget will soon be made compatible with Bebo and MySpace.
www.coketags.com
http://www.contagiousmagazine.com/News%20Article.aspx?REF=836&IsArchive=false
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