A couple recent pieces of work from Sony.
The first a really nice idea for bringing the real and digital worlds together. People interacting with a digital tool to effect changes in the real world which are then transmitted back to the digital world via web cam.
Fun for the punters, excellent brand ownership of 'colour' and a great example of thinking about digital as a means to enhance the physical world:http://www.777interactive.jp/awards/2008/bravia/e/index.html
And then next the latest edition to the 'like no other' TVC series, this time with foam for digital cameras/camcorders. Simply stunningly beautiful visuals and audio, but i can;t help thinking that some time soon they've got to deliver something that's either part determined more by people, or can really be interacted with: http://www.sony.co.uk/images
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