From: akispicer & Fallon Brainfood, 1 week ago
Nice presentation delivering a top line on what marketers need to think about before entering the social space now, and where it might be going. My personal view is that both sides of the marketing industry is badly lagging here in Australia. We as creative agencies really need to start understanding, and driving the use of social approaches as opposed to advertising ones.
To make this happen do we need to begin working with site creators to bring their services to our market and getting clients involved, rather than trying to get client's to engage with something the can't see the local significance of? Do we need to start acting more like media houses and take create ideas directly to social sites so we can help our brands offer direct, relevant 'social currency', rather than just piggy backing. I think we do.
Fallon strategic planner Aki Spicer, explores 10 Trends Marketers Should Know About Social Networking.
Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands.
SlideShare Link
Nice presentation delivering a top line on what marketers need to think about before entering the social space now, and where it might be going. My personal view is that both sides of the marketing industry is badly lagging here in Australia. We as creative agencies really need to start understanding, and driving the use of social approaches as opposed to advertising ones.
To make this happen do we need to begin working with site creators to bring their services to our market and getting clients involved, rather than trying to get client's to engage with something the can't see the local significance of? Do we need to start acting more like media houses and take create ideas directly to social sites so we can help our brands offer direct, relevant 'social currency', rather than just piggy backing. I think we do.
Fallon strategic planner Aki Spicer, explores 10 Trends Marketers Should Know About Social Networking.
Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands.
SlideShare Link
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